Brandy Melville - Burlington — Local services in Burlington

Yesterday, I brought my 13 year old and her friend to check out this new store called Brandy Melville. I had never heard of the store till yesterday. My first reaction when I walked in was wow, everything was white and pretty in here, and the clothes looked so cute for teens. so I started to look around on my own. I couldn't decipher the tags and find where the size was, so I asked where this was labeled on the items to then find out the clothes in the store were one size only.That's right, ONE SIZE ONLY!! This size is Xsmall/Small. My daughter was picking out all kinds of things she loved to only find out nothing fit her. My daughter began to cry in the store and felt really bad about herself. This absolutely broke my heart. This is when I pulled out my phone to find out what this store was really about, I was shocked at what I was reading. This is just one sample, "when it came to who they featured on their social accounts, Brandy Melville seemingly had a narrow vision; they often selected girls that fit a certain aesthetic—young, thin and white, often blonde and usually with long hair." If you don't fit in these clothes, it's because they don't want you to. I can't help but be disgusted by a shop that offers such small, limited, and very specific sizes that are not inclusive of today's young girls. It truly makes me wonder if this isn't causing a new wave of tween and teen eating disorders to fill those "Brandy" versions they so desire to fit into? What about body positivity? This store is everything I'm against. I'm also very upset that Burlington Market Place would support this kind of business. Shame on you, Burlington! I encourage you all to do your research on this place and talk to your teen girls about it, too. I haven't watched it yet, but they have a documentary out on this business called How HBO’s Brandy Hellville and The Cult of Fast Fashion Reveals the Dark Side...

The LAST THING Burlington needs is Brandy Melville. Their "one size fits all" sizing is ridiculous and pushes a rhetoric that is going to leave lasting impacts on the young impressionable women in our community. Came here to try some clothes on- I'm 5'5 and 125 pounds- and could barely fit into anything. I consider myself a thin person and am currently taking multiple nutrition related courses, so the fact that NOTHING fit me made zero sense. Is this store aimed towards prepubescent children? No. All I could think about was the fact that there will certainly be uneducated young adults who are healthy weights trying these clothes on and feeling inadequate or insecure because of their figure. I believe that if we continue to support this establishment it will lead to an increase in eating disorder culture and fatphobia in our community. Burlington should be a place that is inclusive and welcoming. This business will do nothing but reverse the progress Burlington has made in becoming an inclusive and...

I’ve been to 5+ brandys but this one is BY FAR the best. It was decently organized and not insanely crowded, which is contrary to most brandys. I’ve seen lots of reviews mad about the “one size fits most,” but if you don’t fit into the clothes 1) don’t shop here lol and 2) don’t leave bad reviews at this specific store that can’t do anything about it. This also is the biggest brandy i’ve ever seen which is why it didn’t...