Seacliff Plaza Store — Local services in Capitola

Don't pay the "minimum" CC fee - you don't have to... This store has been essentially stealing small bits from customers using CCs without disclosing fee amounts up-front for some time now. They demand a minimum spend of 10$ (which is for the most part illegal in CA, and especially illegal when failing to post the fee amount; see civil code 1748.1) and then they often charge you WITHOUT telling you before the transaction - they also don't disclose the amount to be charged. So, after ongoing instances where our family had even met the minimum and began notice these extra chargers appearing, and having a undisclosed fee happen today, I decided to confront them face-2-face, show the legal codes and share information asking them stop... Sadly, I can't even imagine how many people have been hustled here.

FWIW, we all for our local business thriving amongst the challenges of having to navigate the blurry lines of ethical behaviors to do so, but there's solid line between honesty and stealing, especially in transaction models where people that don't spend "enough" get penalized...

Excerpts of legal code: "No retailer in any sales, service, or lease transaction with a consumer may impose a surcharge on a cardholder who elects to use a credit card in lieu of payment by cash, check, or similar means."

"if a merchant charges a credit or debit card surcharge or offers a cash discount, but does not fully disclose this to customers prior to their committing themselves to the goods or services, or if the merchant does not clearly explain its policies regarding debit and credit cards, the merchant may be violating...

Watch what they charge you. Their prices already suck but they will add random $8 lemon something charges and crazy high CRV (bottle return tax) randomly. I caught one of the $8 lemon something charges and the dude after me told me in the parking lot that he sees them tack on lots of random charges. Once I heard him say that I thought back to all the incorrect charges I have caught and it is extremely abnormal to the point that I think their cashiers might be skimming...

SUCH A RIP OFF!!! THIS GUY DOESN'T HAVE PRICES ON THE PRODUCTS. WHEN YOU PAY YOU GET RIPPED OFF! MOST ITEMS WERE $1 TO $1.50 MARKED UP. $20 TOTAL??? I COULD HAVE BOUGHT THE SAME @ SAFEWAY DOWN THE STREET FOR HALF THE PRICE! HE'S LUCKY I HAD NO TIME TO GO SOMEWHERE ELSE!! **** DONT...