Hometown Mercantile — Local services in Half Moon Bay

I visited this shop a few times. I was really surprised how extremely nice and helpful people are working there. I met the owner Marika. She is very positive, helpful and it was fun to talk to! The Home Town is a very stylish and cute shop with the whole experience of memorable shopping for everybody, especially foreign tourists—the best smell, nice music, the collection of carefully chosen quality items and brands from over the World, and the total feel of a small home town on a Pacific Coast. This shop is one of the best Home boutiques worldwide I've been visiting! Great job guys! I will come back...

I recently visited Hometown Mercantile and was quite disappointed with the service. Upon entering, I wasn't greeted, and the woman behind the counter didn't offer any assistance. One of the reasons I choose to shop at small businesses is for the personal interaction and customer service. Unfortunately, this visit lacked both, and I left without making any purchases. Based on this experience, I won’t...

The shop has such a warm, welcoming feel—full of beautiful and unexpected things. I ended up spending way more time browsing than I expected. Marika, the owner, was lovely to talk to. We had a great conversation about how she picks the pieces for the store—it's clear she really cares about what she brings in. I’ll...