Ulta Beauty — Local services in Jacksonville Beach

This salon is terrible! Never have I experienced something like this. I’ve been to many salons before and don’t mind paying a good amount for my hair and going through the process of fixing my hair. I’ve gone through many different colors before and color corrections. My color is brassy and applied unevenly. I can understand that it’s a process and my hair will be on the brassy side especially for what I had. You can see below how uneven it is. I specifically asked for my new growth to be covered because I’m very self conscious about the color. When she was blow drying my hair, I could see the ‘hot roots’. She didn’t cover my new growth and I had a band of black below it then the highlights. I even told her I wouldn’t mind it being black/dark brown up on my roots I just really wanted them covered and have like a shadow root or something. Also, another thing to mention is they had no receptionist available that day I guess so she left the service with lightener on my to go answer the phone as well. My haircut is a different story. I asked for it to just be evened out because I had a grown out lob and choppy layers. She was rushing with the cut I feel like because it was getting close to closing time. She also just chopped all my thick hair off in one layer. It looked good at the moment because it was curled. I never really straighten or blow out my hair but I did the other day and noticed how bad it was. One side was literally longer than the other. I also asked for bangs that day too and she forgot so I was kinda upset about that. I’m usually one to bite my tongue and don’t like rating bad on people. It took me a lot of courage to speak up about my hair. I called 14 days after my appointment because I came to the reality that this is not okay. So, yesterday I called into the salon and the salon manager wasn’t in so I spoke with the Ulta manager. She took my info and said that she’d get back eventually. It irritated me that she didn’t give me a time frame for her to get back to me. The salon manager called back today and we spoke about everything I said here. I told her my issues and she said there is nothing she can do and she would have to see my hair but I can’t do that because another stylist has fixed it. After the service she gave me I didn’t feel comfortable going back - it’s destroyed. Obviously I’m not going to wait to get my hair done when it’s uneven and I wasn’t going to come back there. I told her I can send her pictures of my hair straight and blown out to prove how uneven it is and she refused. She said she is only going off of the stylists photos that she posted on Instagram - Which my hair is curled in (you can still see the unevenness though). Why would you refuse to even see my side and look at my photos? I paid $490 that day and it’s ridiculous. What I don’t understand is why can’t you even just look at my hair and how it actually is now? Why wouldn’t you just even hear out my side of the story? How is it fair at all to just go off a stylist’s pictures of the day it was done? Which don’t even show my whole head. I’m just going to corporate now because this is ridiculous. Again, I understand the color is a process and I’m fully aware of that. However she definitely could of handled the color better (especially the root part) and the cut is just a mess. This salon does not care about the satisfaction and opinions of their...

During a recent visit to Ulta, I had a troubling and disappointing experience in the e.l.f. concealer section. As I approached the display, I noticed a woman already there, so I gave her space. However, I soon observed her opening and sampling multiple concealers — then placing them right back on the shelf.

Initially, I didn’t say anything, but I decided I must — so employees could remove the tampered items from the shelf before another customer unknowingly purchased them.

I approached two employees who were chatting nearby and explained what I had witnessed. I walked them over to the display to show them the concealers that were clearly opened, used, and in disarray. I also suggested they consider rehiring security, as I remember Ulta previously had it. One employee dismissively claimed they never had security, but another, who had been there longer, confirmed that they did.

I picked up the concealer I needed and went to check out. Meanwhile, the associate who was supposed to be removing the tampered items brought back only one concealer to mark as used — even though at least ten had clearly been tested and returned to the shelf.

I overheard the store manager, Asterid — who often avoids customer interaction — ask the employee if she had pulled all the used products. The employee falsely claimed she had. I told Asterid directly: you’re selling used makeup. Another customer, who was in the store returning her purchase, said she was there for the exact same reason — her makeup looked used.

When I asked for regional contact information to report the issue, the staff stalled and then told me to “look it up online.” I had to insist that they write the number down — and only then did one of them reluctantly do so.

To add insult to injury, when you call Ulta’s customer service line, you’re placed on hold for about 15 minutes — only for the call to disconnect. It feels like a tactic to discourage complaints.

Lastly, I can’t help but think — if I had unknowingly purchased one of the tampered concealers and tried to return it, I’d likely be told I had used it and be denied a refund. That’s the kind of experience this setup encourages.

This isn’t just poor service — it’s a health hazard, a customer safety issue, and a clear failure in store management. I strongly urge Ulta corporate to investigate this store’s practices and take real corrective action, from employee training to proper hygiene protocols — and yes, maybe it’s time to bring back...

I had the pleasure of visiting this Ulta about a month ago for a free skin consultation. After my experience and an invitation back from the esthetician that worked with me, Marinela, I knew I had to go back for a progress report.

During my first visit I went wearing no makeup so Marinela could make a good assessment of my skin. She took the time to walk me around the store as well explain to me why some products worked better than others for my specific skin type, which I hadn’t known before.

Marinela not only took my skin into consideration but recommended products that would work and be affordable for me. She was friendly, considerate, and kind, and that really contributed to making the whole experience positive for me. It was easy to trust her recommendations because I knew she really wanted to help me improve my skin to the level I wanted.

In the end, she recommended the Dermalogica Clear Start Breakout Clearing Foaming Face wash, the Clear Start Breakout Clearing Booster, Clear Start Cooling Aqua Jelly Moisturizer, and the Clear Start Clearing Degense Moisturizer SPF 30. We wanted to keep it all consistent with products that would work well together. And then she recommended the Banana Bright + Vitamin C Eye cream for dark circles from Olehenriksen.

I was absolutely in love with the results of the combination of the products. From the first day I started noticing a difference in my skin and the amount of acne I was experiencing. I knew then that it would be worth my while. Definitely take a look at my before and progress so far. Side view is the before.

After my second consultation I got a recommendation for a skin peel to add to my routine weekly. I’m so excited to come back and talk about the results from that product!

I’m so grateful for the kind service and guidance I received from Marinela and staff at this Ulta branch. I’ll definitely be choosing this store as...