Starbucks is a popular coffee house chain with numerous establishments across the globe. The company is renowned for the production of excellent coffee like espresso. Starbucks’ strong brand coupled with experience in the coffee business has helped it to exploit the global market. Starbucks faces stiff competition from McDonald’s and Dunkin’ Donuts. Besides, overreliance on the American market puts the company’s business at risk. The company is yet to exploit the European and African markets fully. Storey and Kelly (2010) hold that Starbucks can boost its performance by investing in consumer packaged products as well as global expansion. In spite of Starbucks having a good strategic growth plan, a lot needs to be done to help it exploit the world market and mitigate risks associated with competition and price volatility.
In all companies, there are many strengths, weaknesses, opportunities, and threats. Starbucks is one of the world’s leading coffeehouse chain. The beginning of Starbucks was in 1971, the first store ever to open in Seattle’s Pike Place Market. Thanks to Howard Schultz the founder of Starbucks the beginning was far from the end. Schultz was bright and new that Starbucks would have a future. In 1987, seventeen stores open in Chicago and Vancouver. 1988, thirty-three stores were open, Starbucks committed to giving their employees full/part time jobs with full health benefits. In 1991, Starbucks first store in an airport, having 116 stores open at the time. 1994, 425 stores opened, first drive-thru was established. In 1995, they began selling the world’s most popular and favorite drink the Frappuccino, with 677 stores opened. 1996, the first store opened outside of North America in Japan and Singapore, having 1,015 stores. In 1998, Starbucks partnership with Magic Johnson, opened stores in underserved neighborhoods, with 1,886 stores. In 2002, the best thing any store can have is Wi-Fi, Starbucks launches free Wi-Fi in stores, over 5,800 stores. In 2006, Starbucks launches the industry’s first paper beverage cup containing post-consumer recycled fiber, with 12,440 stores opened. In 2008, Starbucks adopted a new mission statement, “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.” With 16,680 stores open. In 2011, launch first annual.
Starbucks is an American coffee company which is widely known as the representative of coffee and other beverage distributors globally. Alongside many other coffee companies all around the world, Starbucks has been able to distinguish itself from others by application of many customer friendly factors such as quality, taste and as well as good customer experience. These factors have successfully been able to raise it recognition in many parts of the world as well as popularizing darkly...
Read moreThe Starbucks Maharashtra branch offers an excellent experience with its cozy ambiance, friendly staff, and consistently great coffee. The atmosphere is warm and welcoming, making it an ideal spot for relaxing, meeting friends, or working peacefully. The interiors are well-designed, spacious, and clean, creating a pleasant environment for all kinds of customers. The staff is extremely polite, attentive, and knowledgeable about the menu, ensuring every order is crafted perfectly. Their classic coffees like Cappuccino, Latte, and Americano are rich and flavorful, while special favorites like Caramel Macchiato and Java Chip Frappuccino are a must-try for anyone who loves a little sweetness in their coffee. The food menu is equally impressive, offering a variety of freshly prepared snacks, sandwiches, and desserts. The Chocolate Brownie and Blueberry Cheesecake stand out as absolute favorites for dessert lovers. What sets this branch apart is the attention to detail, quality ingredients, and the high level of hygiene maintained at all times, providing a safe and enjoyable experience. Every visit here feels refreshing, and the consistency in service and taste is truly commendable. It’s not just about coffee; it’s about the overall experience that makes you want to come back. Highly recommended for coffee lovers and casual...
Read moreThis is one of the coziest Starbucks I have ever visited. Once you enter, you almost forget that you are at an airport because it is so quiet and peaceful.
I visited this place in the afternoon with my friends and we had a really nice time. The space is calm and comfortable. It is also a good place to sit and work if you have time before your flight.
I ordered the Mushroom Burger. It was well toasted, had the right amount of filling, and tasted fresh. I also tried the Garlic Bread which was served with a dip. It felt a little heavy but was okay.
Do make sure to visit this Starbucks if you are flying from Mumbai T2 airport.
Ratings: Quality - 4/5 Quantity - 4/5 Service - 4/5 Price - ₹1200 for 3 people
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