The Problem
Restaurants or retailers often show a picture of the combo at double the amount (e.g., 20 sushi pieces pictured) while in text describing it as only 10 pieces. As a consumer, you look at the photo and reasonably assume that because of the BOGO, the pictured amount is what you’ll receive.
But in reality, you only get 20 pieces total (10 + 10 free), while the picture has primed you to expect 40. That disconnect feels misleading—especially when the price is high (e.g., R500 for 20 pieces instead of 40).
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Why It’s Misleading • Visual expectation: Pictures are the strongest part of advertising. If you show 20 pieces in a BOGO ad, people naturally think, “Great, I’ll get 40!” • Text vs. image mismatch: Fine print can’t override the consumer’s first impression created by the photo. • Obligation in BOGO: Ethically (and in some jurisdictions legally), if you advertise “Buy One, Get One Free,” you should either: Show the single portion clearly, so people can imagine it doubled, OR Explicitly show both portions side by side to avoid confusion.
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The Consumer’s Perspective
The whole point of a BOGO is the perceived value. If the imagery exaggerates that value, the customer feels cheated when the order arrives. That damages trust and can even open the business up to false...
Read moregot this delivered via uber eats and i don’t normally review but for it to be this quality i just had to i don’t mean to be rude but yoh it was shocking. The texture and taste of your sweet and sour chicken was so disappointing when it arrived it was gummy , sticky(not in the good way , your chicken looked strangely stuck together) and you couldn’t even taste the chicken which just to also put it out there was a really squishy and just extremely unpleasantly. hope you guys improve because was loooing forward and yeah this is a sad one to tell the...
Read moreWe had lunch at a cafe in Kalk Bay before coming here, so we only ordered a beef noodle soup (Pho Bo)and a basket of steamed prawn Siew Mai. The servers and the owner Ah Dong were very friendly and warm. They served a generous portion of sliced beef with rice noodles in clear broth c/w bean sprouts and mint leaves. The soup is light but not overly salty like most Chinese shops. The Siew Mai could be better if the dough skin was thinner with lesser veggies and more prawn meat. Hope to try the rest of the food on the...
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