Urban Burger — Restaurant in Cranford

We had planned this brunch for a few weeks. We wanted to try a new brunch place so I sent out some suggestions based on food options and google reviews. Clearly google reviews are not always 100% honest. We should have known to walk out the minute we got in the place. We arrived at Urban Burger at 9:55am. There we were greeted with 2 signs on the door. One saying they opened at 9:30am and the other 10am. Well neither were true as the two workers inside finally decided to get off their phones long enough to open the doors at 10:05am despite us clearly standing outside the restaurant. We walked inside and it felt as muggy and humid as an aquarium on a hot day. We sit down and they eventually bring us menus. After about 10 minutes they come take our drink order as we were waiting for one more in our party. We order 2 milkshakes, a coffee, an orange juice and a water, well low and behold they can't handle that as it took almost 15 minutes to get our drinks. In the meantime our 6th party member shows up and orders a water as well. We were still missing waters when they took our food order. We ordered nothing special and nothing hard off the menu.... well at least not for a competent restaurant. Let me tell you all the things they found hard to do; cook an omelette well done, scramble the eggs for the omelette, make french toast that didn't taste like just bread, make rye toast without getting it in powder sugar, actually listen to a vegetarians order instead of suggesting bacon, make a decent cup of coffee... the list goes on and on. Never in my life will I step...

Decent burgers and nice serving size for fries, makes it a convenient option for Cranford downtown.

Readers may want to know I’m not that big on burgers typically, and my favorite go-tos if I was in the mood would be spicy chicken sandwich-types, or Diesel & Duke, or Smashburger—to give you a sense for what flavor profile I usually like. Nothing wrong with the food I ordered.

In this case I’ve eaten at Urban Burger a few times and the most recent visit was my favorite by far. I ordered a standard burger but added bacon, and this simple burger was just fine.

I’m pretty sure in previous visits I tried their fancier burgers and usually just didn’t enjoy them as much.

Note that currently their printed big menu is apparently only a selection of their offerings, so the staff explained we could see the full offerings using their online menu or QR code—but you CANNOT order via that menu and have to order up at the counter.

It seems a bit overly complicated to me in the sense that minor inconveniences add up, and if an intention was there to constantly change the menu, wouldn’t a digital screen also work? But regardless at least it was explained at the start.

All in all, I’d also say pricing seems reasonable in comparison to many other boutique burger places, but still higher than...

Rewriting my review to provide a more objective review of my experience and constructive criticism. I ordered take out last night, two burgers and fries. The good news is that the food is quite good. I thought it all had a lot of flavor. I also have good things to say about the ambience, the place has a really neat vibe. However, the order did not come out until 40 minutes after the order said it would be ready. I can appreciate that the restaurant business can be very difficult, and that it may have been an off night where they were short staffed and had a lot of orders. That, however, needs to be reconciled with the customer’s reasonable expectations. Open communication, apologizing for the wait, even just doing some kind gesture like offering a free soda while you wait goes such a long way towards making the customer feel valued. Maybe the fix is as simple as contacting the online ordering vendor so it doesn’t say it’ll be ready in 15-20 minutes when that’s not the reality. In any event, I hope this is received not as an attack on your business but as the true constructive criticism that it is. Contrary to what I said before, I would be willing to give it another chance. I believe that a positive experience in the future can turn the...