Boarded Up by Chubbies Burgers — Restaurant in Honolulu

A burger joint lives or dies on two things: repeat business and word of mouth. Your burger may bring people in once, but if the fries are consistently bad, they won’t come back—and they definitely won’t recommend you.

Think about it like this: fries aren’t a side dish, they’re half the plate. If they’re overcooked, greasy, or inedible, customers leave with a negative final impression. That kills your customer lifetime value (CLV) and drags down your net promoter score (NPS)—two metrics every serious restaurant operator should care about.

Metrics That Should Wake You Up

Repeat Customers: Industry averages show repeat guests spend 67% more than new ones. Bad fries drive them away.

Reviews & Ratings: Even one-star dings about “terrible fries” lower your average and cost you new traffic—studies show a one-star drop can reduce revenue by 5–9%.

Food Cost vs. Waste: Fries are one of your cheapest items. Training employees to get them right raises yield and consistency without raising costs. That’s margin back in your pocket.

Ticket Size: Great fries sell more combos and upsells (extra sauces, larger portions). Bad fries mean fewer upgrades.

The Simple Fix

This isn’t a recipe issue—it’s a training issue. A couple of hours spent teaching your staff the science of frying (oil temp, cook time, batch size) turns fries from a liability into a profit driver.

The equation is simple:

Better Fries = Higher Retention + Better Reviews + More Upsells = More Profit.

Bottom Line

Don’t underestimate the fries. They may feel like “just a side,” but they’re the final handshake with your customer. Nail them, and you’ll build loyalty. Ignore them, and you’ll always be chasing new customers to fill the hole left by the ones who...

We ate here a couple times while on vacation and it’s safe to say, we’re obsessed. It’s very similar to Shake Shack but honestly WAY better. I love crispy and crunchy fries, and Chubbies knocks it out of the park. Delicious and crispy burgers too! The calamansi lemonade is a must try!! We weren’t sure if we’d like it but it’s so good! Calamansi is a citrus fruit that tastes like a mix between lemon/lime/orange - so refreshing and I’m already missing it. The milkshakes are good too. The chocolate was nice and rich, although just a little thin for my personal taste. My husband enjoyed them though. This is a great, casual place for a quick bite but seating inside is limited. There’s a little bit of outdoor seating too but we just ordered online for takeout. Also, the only parking is in a paid parking lot next door but if you order online and pick up, you can park in the lot for 10 minutes without paying. Otherwise, it starts at $.75/half hour which really...

Boarded Up by Chubbies Burgers is a must-visit for foodies in Honolulu.

We started our meal with the 50's Double smashburgers and fries. The burgers were cooked to perfection, and the fries were crispy and well-seasoned. Their signature sauce really set these burgers apart from the competition.

To top it all off, we indulged in their incredible milkshakes, which were rich, creamy, and absolutely delicious. It's easy to see why Boarded Up by Chubbies Burgers has become a local favorite!

One thing to keep in mind is that the restaurant has limited seating. Additionally, while there is plenty of public parking nearby, it does require payment.

Overall, Boarded Up by Chubbies Burgers is a fantastic spot to satisfy your cravings for classic American fare, with a tasty selection of burgers, fries, and milkshakes that will keep you coming...