Naniwaya Sōhonten Azabu Juban — Attraction in Tokyo

The Taiyaki Yummy!

Taiyaki is a fish shaped cake with sweet red bean inside.

From web site;

The name of Naniwaya Sohonten comes from the fact that Seijiro Kobe I was from Naniwa (present-day Osaka), and thus named the restaurant Naniwaya after his hometown. The company was founded in 1909. Since then, we have continued to make taiyaki in accordance with traditional methods. In addition to taiyaki, we also serve yakisoba, oshiruko (sweet red bean soup), shaved ice, and anmitsu (sweet bean paste). Since the store is not air-conditioned, the shaved ice in the summer time is very special. Please enjoy azuki beans cooked in one pot for eight hours a day.

Taiyakis are crispy, savory, burnt thin crusts wrapped in the flavor of azuki beans with just the right amount of sweetness. We hope you will try our freshly made taiyaki. For those who wish to take taiyaki as a souvenir, warm them in the oven as you would toast them, and they will taste...

Beautiful and very tasty taiyaki, a fish shaped pastry filled with azuki beans paste. Perfect balance of sweetness, volume of filling (not too much or too little and up until the tail), and the pastry is a bit crispy with just a hint of burnt thin dough on the outside. (Yum!) They make these at all times in a very hot shop. I feel for the staff as there is no air conditioning, but the results for customers are marvellous - they make the best taiyaki I’ve ever had. Have one as soon as you buy, or if you take it home, grill it in a toaster and it will...

We visited this location around midday on a weekday. There was no line or crowd. We chose to dine in and were seated in the 2nd floor dining area.

Even though this location is known for their taiyaki, the menu many other options.

The shell of the taiyaki here differs from many other places. It is more of a crispy wafer crust vs the fluffy pancake style (also very yummy). The taiyaki is generously filled from head to tail.

We also order a matcha adzuki shaved ice. Lots of finely shaved ice loaded with adzuki beans and strong matcha...