iFLY Indoor Skydiving - Jacksonville — Attraction in Jacksonville

Not Worth the Hype or Price

Our group of five recently visited iFLY with high hopes for a fun and exciting adventure. Unfortunately, the experience left us feeling disappointed and frustrated. It cost us over $400 for a grand total of 10 minutes of flying (a term I use loosely), two one-minute turns per person. Before you could get comfortable, it was over — and not in a “time flies when you're having fun” way. More like, “wait... that was it?” Maybe my expectations were unrealistic, but for the price and the hype, I was anticipating something far more exhilarating.

To make matters worse, the instructor was unexpectedly rude to my husband during his turn. He was scolded mid-flight for “not respecting the air” — a comment so bizarre and condescending it genuinely caught us off guard. I understand that joking around might not have been ideal in that setting, and my husband owns that. But if the environment required strict seriousness, that should have been clearly communicated in the pre-flight briefing. Instead, the feedback felt more like a lecture than a helpful correction, delivered with a tone that was unnecessarily harsh and superior. It shifted the mood from excitement to discomfort, the last thing you want during an experience that’s supposed to be fun and memorable.

We were told video footage would be included in our package, but redeeming our so-called voucher was a mess. Our clips were mixed in with footage of other people, and each video was limited to about 20 seconds — barely enough to tell what’s happening, let alone choose the right one. You can technically select the videos you want, but with such short previews, there’s no real way to know what you’re buying.

And then came the real insult: $8 per video, $4 per photo, just to download them. For digital files. This after we’d already spent hundreds. Apparently, our voucher only covered one video per person. Given the footage was jumbled and the previews were useless, the very least they could offer is a discounted media bundle to get your full set. Instead, it felt like a bait-and-switch.

Note that iFLY charges extra for a brief “high flying” moment where the instructor spins you around a few feet up. Ironically this experience didn’t even make it into the videos we were promised. So, you pay for it, but it’s not even captured in the footage they want you to buy. Make it make sense. It would go a long way if iFLY simply set clearer expectations up front instead of overpromising and underdelivering.

When I called to express concerns about the voucher and website issues, the customer service I received was dismissive at best. I was told, “Ma’am, I just work here, I don’t run the website.” That attitude seemed to reflect the general vibe: get people in, take their money, and move on. The one positive interaction we had was with the woman who handled our initial reservation. She was courteous and helpful — the lone bright spot in an otherwise disappointing experience.

Bottom line: Save your money. This felt more like a tourist trap than a bucket-list experience. The entire thing was overhyped and overpriced for what amounted to a glorified waiting room and a few seconds of wind.

Updated reply to business comment: I guess we will agree to disagree. As I pointed out, I do not object to the instructor speaking with my husband about his concerns, but I cannot imagine that his training included condescension and superiority.

I hope you record your calls, as I absolutely did not, nor have I ever been accused of insulting or threatening someone in the service industry. Her attitude from the beginning was unsupportive and dismissive of my concerns, and she specifically said she did not appreciate that I was providing this feedback since she "just works there" and does not manage these tools. Since I am not accustomed to nor will allow myself to be spoken to with the disrespect she showed me, I absolutely hung up.

Again, the bottom line is that I stand by my review, and encourage others to make a decision...

I truly hate to give a company 1 star because I am sure someone in that company cares. Unfortunately I haven't spoken with them yet. The 1 star is purely based on customer service. I have been there before hence why I was trying to gift it to someone so it isn't always this bad. Think about trying to settle something for months and getting nowhere. While on the site to purchase a voucher as a birthday gift my payment was declined due to entering the wrong zip code. I accept that, that was my fault. However, when I fixed that and the payment went through it doubled my product in the cart. It was almost like because it failed the first time it kept the package in my cart and added an additional one when I submitted the second time. (all I did was change the zip code and pressed submit) So image trying to spend 74 and being charged 148+ . When I called IFly to get help with the matter they told me they couldn't do anything for me because it was a voucher..... the guy stated my best bet was to call my bank and have them cancel the transaction.

Four months later of uploading documents trying to cancel ONE package, its not like I am trying to cancel everything, and still no result. I have sent multiple e-mails which now they are being kicked back to me. Gee I wonder why.

Here is the content of the e-mail: I sent this after being told to contact my bank..... While on the site to purchase a voucher my payment was declined due to entering the wrong zip code. When I fixed that and the payment went through it doubled my purchase. It was almost like because it failed the first time it kept the package in my cart and added an additional one when I submitted the second time. All I did was change the zip code and push submit. When I called IFly to get help with the matter they told me my best bet was to call my bank and have them cancel the transaction. Can we please fix this or do I need to file the dispute with my bank? Thank you.

I really didn't understand why it was necessary to go through ALL that.

Bottom line: IFLY Customer service = 0 Save yourself...

Went there today and got turned away for being 2 pounds overweight. After emptying my pockets I stepped on the scale again and was now 1 pound heavier!! Looked like a cheap bathroom scale. Mind you still rules are rules. But when I signed up on line I told them. Not only that website says a different weight limit. However the “Manager”. Told me I could go to Orlando with my extra 2 pounds. Maybe 3. Who knows. I drove all the way there, took time out to book it and fill out their application. 2 pounds on a malfunctioning scale. Don’t Go. There are plenty of things to do in Jax and Top Golf is next door.

Got this response from the “Owner”. “Thank you for sharing your feedback with us. When booking online it asks for weight information. Weight restrictions exists solely for the reason of safety. iFLY may not be able to accommodate flyers who weigh between 260-300 lbs. Upon check in for flight reservations, additional evaluation by local staff will be required to determine if the flyer can be accommodated and whether additional restrictions may apply.”

It says MAY not. The only additional evaluation I got was a bathroom scale that gave me a different reading each time I stepped on it and was instructed to go to Orlando. They have a 262 pound weight limit. The way it read’s too me is. Hey if you’re between 260 and 300 pounds you may not be allowed in but come in and let us further evaluate you. We might be able to accommodate you. Also if you’re 301 pounds you’re good to go. Same company in Orlando? Do they have a fan that blows more air? You waisted my time. Everyone...