Bella Sera Bridal of New Hampshire — Attraction in Salem

As a newly engaged bride, I found the idea of wedding dress shopping to be a bit overwhelming. There are so many designers, styles, and stores to choose from, and I honestly had no idea where to even start. When I first visited Bella Sera Bridal in Salem, I was just hoping to get a sense of what I liked and how much I should budget, but I left with so much more than that.

Zoe was the first person I spoke with, and she was absolutely incredible. Even before I had officially booked my appointment, she took the time to ask thoughtful questions about my wedding like the venue, season, and the types of styles I was leaning toward. She offered helpful suggestions and made me feel genuinely supported from the very beginning.

After that visit, I ended up checking out another bridal shop, but the experience there fell flat. The consultant wasn’t very helpful, and I left feeling unsure and a bit rushed. Even though I purchased a dress at that other store, I woke up the next morning with regrets. I kept telling my bridesmaids, “I wish I had gone back to Bella Sera. Zoe made me feel heard and understood, like more than just another sale.”

So I trusted my gut, called Bella Sera again, and thankfully Zoe was there to help. She welcomed me back with kindness, honesty, and expertise. I finally found the dress of my dreams, one I could instantly picture myself wearing on my wedding day. For the first time, I felt confident saying, “This is MY dress.”

What stood out most was how knowledgeable and intentional Zoe was. She took the stress and second guessing out of the process and helped me feel confident in my decision. Bella Sera also has in-house tailors, which gave me so much peace of mind knowing I’ll be in great hands when my alterations begin.

I even had the chance to meet one of the owners, who was so warm and welcoming. You can tell this store is built on care, passion, and truly wanting brides to have a positive, memorable experience.

If you're a bride-to-be and not sure where to start, or if you just want to feel like someone really gets you—go to Bella Sera. I can’t recommend...

I am never one to write a bad review for a business, but after everything I dealt with for my wedding dress I feel I have to so that others can be warned! I found my dream wedding dress here and oh how I wish I took it and ran once it came in. From the very first alteration appointment I was disappointed because I felt the seamstress was very rude (my parents and friend both noticed this as well). I went back for another fitting and my dress had been taken in too much and was unable to be zipped up. The seamstress eventually squeezed it together enough to close but I was so uncomfortable and felt like I couldn’t take a deep breath without the dress busting open. She made a comment that I gained weight or that I must be on my period! (I hadn’t gained any weight, esp. in my chest where the dress was too tight.) When I told her I needed the dress to be taken out a little, she disagreed and told me it was fine. I told her I wasn’t comfortable and after some attitude and eye rolls she agreed to do it. When I went back, she had taken the dress back out completely to where it started so it was now too big again. She told me there wasn’t anything else she could do and that I need to buy dress tape and just stick the dress to me.. I was so upset I took the dress home and just cried. I tried it on again at home for my MOH and had been so focused on it being too big that I didn’t notice the straps were crooked as well as an uneven bustle. I paid over $800 in alterations for a beautiful dress to be completely ruined!!!! I desperately took it to another seamstress and she couldn’t believe the “disaster” of stitches that were inside my dress. Her words were “it was an absolute mess in there”. There wasn’t one thing the Bella Sera seamstress did right. My new seamstress had to fix my uneven straps, took it in the perfect amount, and also had to fix my bustle because it didn’t hang right. She asked if I had brought my dress to someone who just started sewing and was shocked that I had it done at a...

UPDATE: since the business did reply I thought I should update my review as well. I’m even more confused and disappointed at this entire situation. Donna (now I know her name) is hopefully confusing me with a different client. I did bring my 13 and 9 year old nieces to the appointment , but I can assure you they do not use diapers or baby carriages lol. Me and my bridesmaids also have never given birth so I’m unsure how we would be breastfeeding or using a sheer veil to cover ourselves. My mom also didn’t help me in or out of any of the dresses, it was a fellow bridesmaid who volunteered after I asked for help a couple times. Regardless, the apology is nice but a miscommunication between me and the consultant is one thing but an imaginary baby situation is nothing I would’ve ever imagined.

Experience was so bad it was laughable. The consultant (who never introduced herself so don’t even know her name) was so flat and bothered by my presence I don’t know why she was there. She was very uninterested and unwelcoming the entire time. She didn’t assist with helping me get in or out of any of the dresses, which for some of them it was fine as they were too big. However, one dress was extremely small and I ended getting stuck in it halfway through, thankfully I wasn’t alone and my bridesmaid helped getting it off me but the consultant just stood there the entire time for the ten minutes we struggled to get the thing off of me lmao. Then she made me walk out to the center of the store and stand in front of random people in a dress I did not like or think was flattering at all after I told her I wasn’t into the dress. She somehow thought that me standing in front a bunch of random people strangers would change my mind on it maybe? (It didn’t lol). Would never come back and would never recommend this to anyone, actually ruined my first...