David & Sons Fine Jewelers - San Diego Engagement Rings — Attraction in San Diego

A diamond ring for your loved one is a lifetime purchase. Buying diamonds requires a consumer to do their research. Their are many wolves in sheep's clothing in the diamond industry. Retail stores like Zales, Ben Bridge, and Kay Jeweler's charge 40% or more markup on diamonds that are not worth what they are selling it for. These stores have deals to take back your ring you bought from them and get equal value as long as you purchase a more expensive ring. They have the liberty giving back the value because of the markup that was charged from the first purchase. Most diamond stores make money off the consumer not doing their research. Through research, I also learned that Tiffany charges top dollar for their price because they will take the diamond back for exchange if the customer is not satisfied. A Tiffany diamond is not a special certification and diamonds are diamonds. Not bashing these business and you don't have to believe this review, do your own research.

Usually husband walks in the store with wife, and based on budget, will look at the rings the sales person identifies based on price. The lights in the store purposely make all the diamonds shine. Wife sees ring, falls in love, then the husband blindly buys the diamond ring with no real understanding of the 4 C's (Cut, Clarity, Carat, and Color). Husband and wife leave store with ring and while driving in car realize that the diamond doesn't allow light to pass through and has a dingy dirty dull color.

Google is your best friend and it is incumbent upon the consumer to do research. That is what I did, and it drove me to contact David & Son's. I met Emil and his staff informing them of my research, which I identified numerous websites educating me on how to buy a round diamond with the 4C's. Not only did I learn about the 4Cs' through research, I also learned that a round diamond should have 53-58% table, 59-62.3% depth, Pavillion 43%, excellent polish, excellent symmetry, and no fluorescent is important for a quality round diamond.

Emil from David and Son's appreciated my research and I also discussed with him the online websites of Blue Nile and James Allen. Emil was patient and worked with me over the phone and store to research with me to find the best diamond to meet my needs.

Another research note is to find a personal jeweler you trust when you decide to buy diamonds. Emil and his team are jewelers you can trust and rely on for a lifetime. Diamonds are expensive and you should ensure that when you purchase, the money invested is as close to what the stone is worth without the nasty markup from retail chain stores.

Emil's diamonds are GIA certified and his team is staffed with GIA graduate to provide your free appraisal document for your records and insurance company. GIA diamonds with certificate and appraisal solidify your purchase and diamond.

One warning, GIA certified diamonds are not all created equal. Research online every statement on your GIA certificate to ensure your diamond has no comments that can reduce the value.

Emil and his team at David and Son's are professional honest people you can trust. My wife love's her 2.01 carat round cut hearts and arrows diamond and we both feel good knowing that through our research and David and Son's help, we where able to maximize our value for a lifetime purchase. Thank...

I feel compelled to let anybody who is shopping for fine jewelry in the San Diego area know about the great experience I had at David and Sons. The bottom line up front is that you are not going to find a more dedicated, experienced and PROFESSIONAL group of jewelers in the area, period.

Allow me to go into detail:

I started my search for an engagement ring for my current fiance about 8 months ago. While I had decided that I wanted to keep the fact that I was seriously searching a surprise from her, I still wanted to get her direct input on what made a ring really sparkle for her; hence, we started dropping in to some local jewelry stores here and there whenever we it happened to be convenient.

We hit up some of the large corporate stores - and, while there were some decent products on display in some of these stores, nothing really stood out to either of us. I really wanted to zero in on something truly unique as opposed to a more standard ring.

With this in mind, we hit up some of the custom stores. Believe me guys out there, if you are thinking of popping the question and are willing to put the time, effort and perhaps a little bit more money into the ring, you will be happy should you take this route.

Eventually, my personal focus turned to either David and Sons, or another custom jewelry store in the area. I have to honestly say that this competitor (no need to name the company), while showcasing some excellent jewelry, had an owner that really tried to play hardball with me in terms of pushing a sale. That was the end of that quandary as I - like many of you -dislike being pushed about an important decision, and I never encountered anything like this attitude from the salespeople at David and Sons!

I worked with Sebastian from the conception of how the ring was going to work even beyond the delivery of the finished ring, to getting the fitting of it 'fine-tuned' to my fiance's ring finger. Sebastian made it fun and easy to get involved in the schematics of "building" the ring. Not being an experienced jeweler myself, some of the ideas I brought to the table were less than feasible; Sebastian had no problem outlining why some ideas would not work, but he never pushed me into a specific direction with regards to the overall design. In fact, when we finally drew up the details that would encompass the ring, I got a genuine sense that he and the others at David and Sons were really excited to work on this ring!

The process for creating my fiance's ring was not an overnight one, but it was worth it as my fiance is floored with how the ring looks and so am I. I am sold in terms of bringing all of my future personal jewelry business to David and Sons as I am positive that no where else in the region will I get a better experience and quality-level than at their facilities. We just got engaged about two weeks ago but already we are sure that we'll be hitting Sebastian up for the wedding band in the future as our plans advance towards the big day. Hats off to him and all the hard working folks over at David and Sons for knocking this one out of the park...

Go to David and Sons!

I recently got engaged to my now future wife and we decided on David and Sons after my brother and I did many weeks of research from jewelers all over the world. We contacted Jewelers across the USA, India and Europe. I decided on David and Sons because of the stellar reviews and friendly knowledgeable staff. We never felt pressure to buy anything and the sales staff were just as interested in educating us about diamonds as they were helping us find the perfect ring.

When I entered the La Jolla store I was welcomed warmly by the staff. The storefront is beautiful and you cannot miss it when you walk by.

I worked with Edmund as well as a few others but Edmund found out my fiance's taste in the style of ring almost instantly. Edmund explained the different metrics of how diamonds are measured, which was greatly appreciated. Edmund was very upfront and honest he even showed us under a microscope why his diamonds are the best compared to other retail chain jewelers across the United States. The unique diamond cuts and bands impressed us immensely.

I want to stress that all of the rings / bands / diamonds are one of a kind. The ring I purchased can not be found anywhere else. Since the style of ring is unique they are not advertising their HUGE selection of custom bands and stones on the web site. You need to go into the store to get the entire experience.

Edmund truly cares about his customers and clients as he was willing to stay late and work with us while we picked the perfect ring. The ring was sized the next day and was ready for pickup. Most jewelers we talked to would have taken weeks for the ring to be sized and ready for pickup…not David and Sons. They have a master jeweler in the store that allows for this quick turnaround.

Even after we decided on the ring and stone and were ready to purchase, Edmund continued to educate us on diamonds, he truly cares and wants what is best for his clients. You can sense his passion for jewelry and his commitment to his clients.

Did I mention they provide free lifetime maintenance and cleaning for jewelry you purchase from them? Well they do, which is a huge bonus. Even if it has been a few days since the last cleaning, if you are shopping at the mall they say just drop it off for an hour and it will be cleaned. This was such a breath of fresh air as some jewelers never want to see you again once you make a purchase.

I cannot stress enough how pleased me and my wife are with David and Sons. Go there. What are you waiting for? Ask for Edmund and him and his team will make you feel right at home and like family.

THANK YOU...