Foto Ottica Fratticioli Perugia la fotografia da oltre 100 anni — Local services in Perugia

How do you even begin to describe a place like this?

If you’re in Perugia, you’re English, and you’re struggling to rent a camera — this is the place. I can’t recommend it enough.

If Neba is the one helping you, you’re in excellent hands. He’s an Ethiopian maestro of creative wizardry — proper talent. He’ll not only sort you with top-notch gear at the best price, but he’ll also offer brilliant advice on how to upgrade, use, and get the most from it. Need a demo? He’s got you. Need someone to shoot something? Just ask — he’ll make it happen.

And then there’s Giulio — the soul of the place. Four generations of creative brilliance run in his family, and it shows. When it comes to photography, there honestly might not be many better places in Europe to get sound, insightful advice. Giulio lives and breathes this stuff. If your focus is stills, he’s your man — you’ll be in very safe, passionate, knowledgeable hands.

But if it’s video, footage, filmmaking — Neba’s your guy....

3 weeks ago I took my camera here to clean the lens,the owners told me it takes 5 days and costs about 30euro. Then 5 days later i came back here and they told me that it hadn’t finished yet and they would call me if they finish it. But no one from here had called me. So I came here today and the clerk seemed she didn’t believe I had took the camera here although one of the owner behind her but said nothing. Finally she found my camera and I payed 40euro but the lens of camera still looks very dusty. The worst...

This summer, we accidentally wandered into the shop, but two weeks ago we also came across one of his courses at a nearby nature reserve, and both encounters remained experiences that will last a lifetime. The shop in Perugia is a wonderful time travel with cameras and photographs from different eras, but it is Giulio's personality and family history that truly illuminate the store. There is no doubt that Giulio is a true artist and his passion for photography is boundless. A must-visit if you...