JCPenney — Local services in Daytona Beach

I visited this store in the volusia mall today and the service I received was absolutely horrible! Two cashiers followed me around the entire time I was shopping, saying very negative comments to me. The mall security guard also followed me around in the store. When I was checking out I told the workers one black lady and one white lady how I felt. I felt I was being followed because I'm black. Once I told them that, the black lady (worker) states "oh that's the story of our lives, we used to it" I said no that's your story I will never be used to this treatment. No one else was being followed or bothered while they shopped. I did not enter the store with a backpack or even a purse, how would they assume I would steal? I asked them that and they had no answers. Upon entering I asked them if they took tap to pay from my phone. It was very clear i had no bags or means to steal. Yet again being black while shopping was a crime. It's sad how things like this happens for no reason. This is why innocent people get hurt. Involving security for no reason needed. Everywhere I went in the store the security guard was randomly folding clothes where I was and staring at me. I was so uncomfortable and It was a very sad situation. I will never return to this store. This was definitely an act of racism. I called the store to bring this situation to the managers attention but received no pick up. Although I'm sure the manager was aware of the situation if the security guard was called into play. Sad very sad!! Edited- I wish I had read the Google reviews before going to this location. It's seems as if I'm not the only black that has experienced this at this location. I just read other reviews after posting mine and it's sad so many other black people has experienced this same treatment at this same store recently. Coincidence? Absolutely not. It's straight racism!!! God is a just God. God will not let this continue to go on. I'm sure in due time this racist store will be...

It's been atleast, maybe 6months to a year since my last in person visit to JCPENNEY's anchor store at the Volusia Mall. I was shocked by the Mall's overall decline. But grateful JCPENNEY was still there. It's particularly difficult to see one of my most favorite shopping sites almost bare. Although, I understand why. The migration to the OUTLET Mall location has killed this location. But once inside the store, old love was rekindled & aflame yet again. It was as usually expected: an easy flow, nice display coordination, adequate stock and selection choices, and bright, clean, & pristine overall, although missing the normal busy flow of eager customers. My favorite name brands were present & accounted for....much to my financial budget's dismay. BUT MY BEST FRIEND......THE CLEARANCE SALE SECTION AGAIN CAME TO MY RESCUE. ALTHOUGH I DID PURCHASE 3 NON CLEARANCE SALE, MUST HAVE ITEMS amongst my stuffed 3 bag haul. I spent $180 for $498 worth of merchandise. It was a great haul for me. Although, I had to leave 6 items behind. There was no wiggle room in my monthly nor quarterly budget for the must haves. It's disheartening, BUT YET AGAIN the convenience of the internet intrudes and destroys brick and mortar again. The very small visible staff were alert, pleasant, attentive, and seemingly eager to please. THERE WERE ONLY 4 persons on the entire sales floor excluding the OPTICAL STORE. This decline in brick & mortar stores hurts my soul. I need to see the fabric quality, and true design & construction, and true color quality before purchase to ensure it's to my needs and very finicky taste and desire. I am truly going to miss my J.C.Penny retail store.....the same as I miss, Burdines, Ivy's, Freschott's and Sears. 😣🤕

THANKS, MY DEAR VOLUSIA MALL J.C.PENNY, FOR OUR PLEASURABLE DECADES LONG SALES, FAITHFUL LOVE ...

I’m not sure on who is organizing the response to COVID-19 but this person needs to be seriously re-evaluated along with your plan to protect customers. I shopped at your store yesterday and I am horrified at the practices your store is employing. I see three major issues: First - reducing the amount of entrances/exits into the store. You are literally corralling customers into a single entry/exit point which results in more person to person contact (hello virus!) which completely defeats the purpose of trying to “socially distance.” Second - closing several dressing rooms reducing the amount of dressing rooms to a singular area with only two open rooms. Again, you are literally corralling customers (some of whom may be infected) into even more person to person contact and then making those people use the same changing rooms. They’re not even being cleaned in between use by people, I cannot see any reason for this at all. This is awful, what are you thinking!? Third - reducing the amount of check outs (in the whole store) to two registers at one location. You are again forcing people to have person to person contact by making them wait in line together. We’re supposed to be spread out, not being forced together. Reducing contact with other people and contaminated contact points is the only real defense to the spread of any virus. If there was how to guide on how to increase person to person contact and increase the spread of the virus they would call it the...