The Groovy Aura — Local services in Louisville

This was my second time at the Aura, and it was a lackluster experience. It’s important that a business has a brand that supports its ability to stand out. The Aura seems to depend on a combination of inclusivity, vintage, know-the-business-owner-by-name type of place—all things I was down for! But sometimes when you’re too buddy-buddy with your regulars, you let the professionalism slide. While stopping in for some shopping, the owner or one of the owners was actively insulting the shop owner next door to them with some customers. This was followed by some incredibly vulgar conversation this same individual was sharing with another customer. It’s bad business to talk crap about other members in your community in a space where people are forced to listen because the room is no bigger than a studio apartment. It speaks to the character of the shop owner(s), and it was disappointing that my return visit...

The Groovy Aura is truly one of a kind in Louisville! I remember a few years ago whenever I came here for the first time I was in love with the selection and everything about the store. Before, I had just been to Vintage Banana and Vintage Vibe. I wasn’t impressed by those because they were overpriced and nothing about them stood out…. But once I came to the Groovy Aura I was impressed. Finally something unique in the city. This store IS the spot for vintage clothes, regular/ trendy clothes, jewelry, antiques , etc. I told all of my friends about it and took some of them here. Once my friends went, they felt the same way because there’s just no other store in the city that compares. The owner has always been welcoming when me or my friends are shopping here. It’s a safe spot for women to shop and just...

The Groovy Aura is locally owned and sells handmade/altered items, vintage and designer goods, crystals and ritual items of all sorts, plant bundles, oddities and odds-n-ends of all kinds! Inventory is always changing so you’ll never know what treasure you may find. The shop partners with local makers to sell artwork, jewelry, handmade items/accessories, and offers fair prices and relationships with those makers. The shop owner stands out in the neighborhood by offering a community garden, and providing resources and a safe space to anyone that needs it. Truly a great business run by a caring member of the community. The shop is currently expanding its offerings of handmade tea blends, herbs and medicinal aides!!! Definitely worth checking out...