Fishin' Factory III — Local services in Middletown

We went in not knowing what we needed and the guys were awesome. Didn't make us feel dumb for not knowing much at all about saltwater fishing. With a series of questions he honed right in on what was best for our needs.

I really liked how they have gear for everything at prices for everyone. You can get something real high end, middle of the road or entry level. Never did we feel pressured to buy something not right for us.

We almost went to the big name store in East Hartford and I am so glad we didn't. The Fishing Factory has better selection, quality of gear and service. Our new go to place for all of our...

I've been going to this shop since I was a little kid. They've been friendly and helpful throughout my entire life. They have everything you need from tackle, gear, and a great variety of live and frozen baits. Even though I've since moved away, it's always worth stopping in when I'm back home and finding lures and soft plastics that I can't find in my area. Even the things that I can find in my local shops, I can find here for a better price. I just had an issue with a company and their manufacturer warranty and even though it was between the company and I, FFiii went out of their way to help...

Honestly not sure how they manage to fit so much stuff into a small space. This shop has everything need and nothing you don't. And if its not in stock, they'll get it for you at a price as competitive as anywhere. Stock changes seasonally so you're always sure to find what you're looking for whether its bait or tackle. The staff is both friendly and knowledgeable with backgrounds that can help key you into all kinds of different bites whether you're fishing fresh or salt. ...