East Tennessee Diamond Company — Local services in Morristown

For over the last 40 years, East Tennessee Diamond Company, has been one of the most trusted names in jewelry in the Morristown region. That statement is not lost on me, I remember going as a child with my grandmother to visit the store and I always wanted to buy my future wife an engagement ring as a little boy. Fast forward many years later and the fine folks at East Tennessee Diamond did not disappoint, from the family friendly service to the attention to detail coupled with an extraordinary collection of brilliant diamonds, beautiful fine jewelry, elegant watches, treasured gifts, custom made styles and expert jewelry repairs. East Tennessee Diamond is a hometown jewler with a big town selection with hometown pride.

East Tennessee Diamond Co. is committed to make every customer "feel at home" and that they do, I recently received help from a fine young lady named Tania, she went above and beyond to help me and even let me know that an order was not what I had wanted and she personally reached out to make the situation correct. That is above and beyond excellent customer service and care and attention to detail and a respect for the customer. I will not and I have not shopped for jewelry anywhere else as the beautiful people at East Tennessee Diamond make you feel like family, we can all use a little more family.

Do yourself a favor and the next time you are looking for that perfect piece of glamour contact East Tennessee Diamond Company.

You can thank me...

If I could give a Zero I would I wouldn't recommend taking anything to this Business to be done on Thursday April 13th 2023 I took a very EXPENSIVE AND SENTIMENTAL Bracelet to this Business to have 4 links taken out of a Bracelet for my Husband I had purchased this for a gift on Friday 14th 2023 I was called it was ready for pickup for I had to work this day so sent Husband to pickup when picking up the Bracelet was RUNED DEEP DEEP INDENTIONS FROM WHERE THEY WASN'T PROFESSIONAL IN WHAT THEY WAS DOING IF THEY DIDN'T KNOW HOW WHY DIDN'T THEY JUST SAY WE DON'T KNOW HOW TO DO THIS WHEN HUSBAND SPOKE THAT HE WASN'T SATISFIED LADY WAS BEYOOOOOONNNND RUDE DIDN'T APOLOGIZE FOR THE DAMAGE THAT WAS DONE SHE GAVE HIM BACK MONEY HE PAID TO FIX IT DIDN'T EVEN OFFER TO FIX THE BRACELET THAT THEY DESTROYED DUE TO THIS WE WILL BE CONTACTING BETTER BUSINESS BUREU FOR WE ARE VERY DISPLEASED WITH THE CUSTOMER SERVICE WE RECIEVED AND DAMAGES TO OUR PROPERTY WHEN HUSBAND STATED TO LADY HE WOULDN'T BE BACK SHE SAID OH WE HOPE NOT (IS THIS HOW CUSTOMERS ARE SUPPOSE TO BE TREATED? VERY UNPROFESSIONAL OF THIS BUSINESS BUT WE WILL BE FILING COMPLAINTS ABOUT HOW THIS COMPANY DAMAGED OUR PROPERTY AND COULD...

East TN Diamond has always been our choice for our jewelry purchases, repairs, etc. for the past 45 years! We started getting my engagement & wedding rings from Sterchi’s Furniture Store where Chris’s daddy was the store manager. The Sterchi’s store is where the present day Walgreen’s is across from PetSense. Judy Hogan, a special friend of mine that I worked with @ East TN Diamond for a year & took a break from doing interims for teachers when they were on maternity leave & substituting. I loved 🥰 working for Chris & Ericka, but I didn’t make any money because of my love for jewelry & I missed teaching . I made more money @ East TN Diamond. We’ve been dedicated customers from the very beginning even before we were married. We were married on May 4th, 1979, & this past May 4th we celebrated our 45th anniversary! East TN Diamond has been a part of our life together from the very...