NSA Supermarkets of New London — Local services in New London

NSA Supermarket is a very, very well know store in New London, CT., that use to be named "C-Town". The locals still refer to the store fondly by this previous name. It is a very well stocked supermarket. Each Department has it's own special appeal. This store is definitely catering to all those great New Londoner's of Spanish decent. The products specialize in cooking and living in the Spanish Flair. I find, even though I have no Spanish Heritage, that this is the location to shop at for the freshest produce and meats around. And products that again are for cooking with the Spanish Cuisine tastes. A must shop to stock up on products you will not find in other local supermarkets. "NSA" or "C-Town" your choice, same Great Supermarket. With Courtesy Van service and CTSEATBIS out front every hour. What else could you ask...

I am not sure who runs this store, but it's my new go to grocery store and they run it well. I had been going in on and off since C Town, but now am there at least twice a week, if only for the hot foods sometimes. My fave hot foods there are their rice and beans, tamales, blood sausage and desyuno on any day of the week. Even though I may be a "gringa", I feel at home here, the staff is all wonderful, even if they don't all speak English. It's time to accept there are more Spanish here than blancos, and maybe it is time for us all to learn at least a little Spanish to get along in daily life, especilamente en una tienda...

Me and my girlfriend walked in there today and walked the produce aisle,it looked like nobody culled the place in a month or two.Celery was visibly rotting,green squash I almost put my finger through and everything looked old and tired,the bananas looked like they were ready for banana bread.As I walked through the rest of the store I had to look at the dates on everything to make sure it was ok to buy.This store seems to lack strong management skills and merchandising lessons.I definitely felt like I stepped into a really bad 90's supermarket. I am surprised they are allowed...