Unicorn Jewelry & Watch Boutique — Local services in San Diego

AVOID THIS PLACE!!! Doing business with Unicorn Jewelry has been by far the worst experience of any business claiming to be "high end". They are truly anything but. I purchased my wife's engagement ring and kept it safe in its box from the date of purchase. I did not take it out except to inspect it and show it to a few friends and family. The day I went to propose I opened it to find a side diamond had fallen out. So on all of our proposal pictures my now wife is covering up the missing diamond. I took it to Unicorn and they replaced the diamond. Around a few months later my wife (who is a speech therapist, not a factory worker) lost ANOTHER diamond. Once again took it in and Unicorn replaced it but not before accusing my wife of being too "rough" with the ring. At this point they apparently re set every stone and since then we haven't had a problem. BUT unfortunately we bought her wedding ring from them as well... What do you know 6 months into marriage we lost another diamond. And at this point we had moved from San Diego. So after deliberation with Unicorn, they had ME pay $60 for shipping and insurance to send it to them. Again, they fixed the wedding ring. But I realized I did not have an appraisal for the ring. So I took the rings to a local jeweler to get an appraiser. After just receiving the ring back from Unicorn the local jeweler said that already on the ring they just fixed, 2 diamonds were loose, gold was flaking off and one of the prongs had fell off of the engagement ring. This was after I just sent it across the country. On top of that the local jeweler told us that the engagement ring once again had a loose stone and was chipping as well.

The people are not friendly at unicorn but I can deal with that. What I cannot deal with is paying a premium price for wal-mart...

I went here because several people recommended them. I called ahead to make sure they had the loose diamond I was looking for. They assured me they did so I drove down. I get there and they tell me they have a great selection but not what I was looking for? Minus 1 star I am not a diamond expert but I have done my homework. Understand that the most reliable certification for a diamond is GIA. All the other ones are ok but they will rate a diamonds clarity and color on a different scale. An EGL certified F diamond could actually be a G or even I color if you take it to GIA. Same goes for the clarity.This could mean thousands of $$$ in price difference. I sat down to look at her selection, I found a lower grade at a great price. But after a closer look I realized she tried to pass off a forged GIA certificate that did not have all the necessary information. When I asked for the original she didn't have it??? Why are they forging GIA certs? If you buy a diamond with a GIA cert you can call GIA give them the cert # and they will verify it. This one had no cert #, like buying a car without a vin#. Minus 2 stars She promised to call me or send me the ACTUAL GIA CERT. but I never heard from her again. I feel sorry for all the people that may have fell for this scam. Especially when a couple is excited and looking forward to buying something they tend to overlook details. Minus 1 star I did find an incredible diamond at a great price elsewhere. I don't want to mention the place because this review will look like an advertisement which it is not. Do your homework people, all the information you...

My parents recommended Unicorn Jewelry to me over 15 years ago. I am so pleased they did and I too absolutely recommend Fred (the owner) and the entire staff for excellent service (I especially love "Fury") and their beautiful jewelry. The prices are very reasonable. In 15 years, I have purchased several pieces of jewelry and every time I wear Unicorn's jewelry I receive compliments. They have also provided me the following additional services: Custom designed and made a stunning yellow gold choker necklace with a diamond and blue topaz pendant, upgraded diamonds in pre-existing settings, perfectly duplicated a matching pearl-diamond earring (for one that I lost), serviced my Baume-Mercier watch (they are official dealers of B-M), beautifully updated my antique cameo earrings and pendant set and increased the gold shank on my mid century modern amethyst cabochon ring. I am very happy with the diamonds, sapphires, topaz, citrine and amethyst I have purchased. Frankly, there is nothing they cannot do if it involves jewelry and watches. You develop relationships with these lovely people. For example, Fury knows what I love and what flatters me in gem stone colors, shapes and settings and is very honest if she thinks I could make a wiser or more flattering purchase (the woman has superb taste). Fred is the person who knows everything there is to know and is an honest businessman. It truly does not get better than...