Bridal Boutique and Bling Prom II — Local services in Spearfish

They are racist. They actively discriminate at this shop. You know you're on NATIVE land right???? Colonizers.

From an indigenous mother who was treated with discrimination while shopping with her daughters:

"My daughters and I recently had a negative experience with a business while shopping and I just need to let it out and I'm positive I'll feel better. (This will be a long post.) On Saturday we traveled to Spearfish to buy prom dresses. Our first stop was at Bridal Boutique and Prom Bling. When we entered the store, we were not greeted by anyone; that was fine as I know it's prom season and I assumed they were busy. We were walking around and looking at dresses in the front of the store, when a saleslady appeared and directed us to the back of the store for prom dresses. I told my girls to find their sizes and start looking as the saleslady disappeared again. Out of the corner of my eye I saw a gorgeous dress and I wanted to take a closer look. During this time there were a couple girls trying on dresses and a few older women sitting around, none of whom acknowledged us; I just assumed they were customers. So I walk up to the dress and push the other dresses aside, and as I'm admiring the dress, one of the seated women (who turned out to be a saleswoman) literally yells, "That's a quinceanera gown!" I said" Ok thanks, I'm just looking." Yes, I did have baby Jess on my hip but he wasn't touching anything, he was just looking around. I continued to admire the gown and she continues to watch me, and yells AGAIN, "That dress is $2000!" She then tells me where the sales rack is, which I hadn't even asked about. At this point, I'm angry. My baby isn't even interested in the dress and had he been, I would not have even allowed him to touch it if that's what she was worried about. I ask her, " So am I not allowed to even look at it?" She stares me at like I'm a bug, with sheer disgust on her face. In the meantime, nobody ever asked my girls if they needed help with anything, they were just completely ignored. My girls have this look on their faces; they look like they are about to cry. I turn to them, (while the lady is still staring at me) and I say, "Wow! I feel like Julia Roberts in Pretty Woman. All she needs to say now is, We obviously don't have anything for you, please leave!" Noelle says, "Let's just go Mom." I'm so mad I can't see anything, I can't hear anything, I'm shaking, I want nothing more than to smash every damn mirror in that place and break every single piece of glass. If I was the same person I was a couple years ago, I would have flown off the handle and done exactly that. But I didn't, because I've grown and I wouldn't subject my daughters or my baby to that. We do leave and determined to not let our day be ruined, I collect myself and tell them, "There's another shop right there. Let's check in that one." That shop, was a complete 180° from the one we just came from. They greeted us with a smile and were friendly; they asked my daughters about their favorite colors and what school they went to, all questions the other women didn't even bother to ask. If you know my girls and I, we're always dressed nicely and my girls are super respectful and friendly, so I know it wasn't our appearance that got judged. I'm never one to cry wolf, but I feel in my heart we were discriminated that day because of our skin color. It makes me sad to realize that and even sadder that my girls had to experience it as well. If you're going prom shopping and you don't want to experience what we did, you may want to avoid that particular shop. I hope this saves someone some hurt."

This behaviour is disgusting. Do not shop here. Apparently there's another shop nearby that doesn't...

To anyone thinking of coming to this establishment . My first and ONLY experience let me tell you about my experience and how I was treated . Today me and my soon to be mother in law went to shop for a wedding dress and after 15 minutes no one greeted us and then finally an older lady came up and welcomed us and that’s when it all started to happened I showed the lady a picture of the dress that I wanted and she glanced at it and said oh yes we have had that dress let me go check and see if we can get it back in and in the meantime she introduced her to another lady working there and gave us pins to put on dresses we saw that we like while she looked up information on the dress I just love me my soon to be mother in law and I continued to look and the second lady came and grabbed a dress we were looking at and asked how much we were looking to spend and then she said she would be right back the next thing we know the older lady came back and said the dress I wanted was $1600 and honestly nothing in her store was $500 which was my price range and proceeded to be extremely rude then said she had some discounted dresses that may work and all of the dresses that she pulled were not me and I stated that I was simple the lady then proceeded to tell me “well the dress you wanted was beaded and over the top “ let me tell you the dress I want is a Spanish lace dress LACE dress which means no beads all lace I just did not care for her lack of concern or the fact she didn’t listen to me at all and made me feel like I was not good enough for her or her store well newsflash I will go to rapid where there is more stores and way better customer service then those extremely rude ladies at this store !! So I say to all you other ladies looking for the perfect dress stay clear of this place...

The 1 star reviews have to be spam or something. - - These ladies KNOW their dresses and do the best alterations. I am a mom of 4. Over the past years, our son's have rented tuxes for proms and our girls bought prom dresses. Both of our girls have bought their wedding dresses there. Excellent prices and SUPERB knowledge of dresses. I have gone dress shopping with a daughter-in-law at a fancy boutique in another city. The buying experience was "fancier", but the costs were double, the staff didn't know how dresses could be altered & adaptions made to the dresses, and they didn't do the alterations which were an added cost. If you're looking for a "fancy" experience, this may not be right for you. If you are looking for depth of knowledge, affordability, and great alterations, I HIGHLY...