The New Playground — Local services in Ho Chi Minh City

The New Playground is an underground shopping plaza located in the heart of District 1, just a short walk from major attractions like Ben Thanh Market and Saigon Notre-Dame Basilica. This funky basement space has a distinct street vibe with its industrial mesh partitions and neon lighting.

The plaza is filled with small independent fashion boutiques catering mainly to the younger crowd. The helpful staff are well-dressed and can offer styling advice. You'll find a variety of trendy apparel like graphic tees, denim cutoffs, and athleisure wear from local Vietnamese brands as well as some Korean and Japanese labels. The merchandise is generally better quality than typical market finds but more affordable than mainstream brands.

While the selection is great for fashionistas, the underground location can get stuffy due to limited ventilation. But it's a small price to pay for this unique shopping experience offering a curated mix of hip streetwear and...

some good hoodies, bags and accessories but most of the employees actually suck. they're not helpful, super judgemental and disrespectful. like this one girl from goût de jun today. she said this huge dress wouldnt fit me because of under my arms but i tried it and it was fine. she then said "youre taking it? maybe you reconsider?" like do u want the sale or not?? so weird. i swear they are unaware of the concept of form fitting clothes for people over the size of medium 🤨 i was also gift shopping but they never consider that like mind your business let me just buy your stuff? it ended up being lowkey ugly but i bought it anyway out of pettiness. i cant tell if theyre actually just naive little high school kids or not. janet studio was...

Really enjoyed my experience here. I was looking for a way to get rid of my remaining dong, and heard from family that this place carried local brands - what a perfect way to remember my trip to Vietnam. I bought some street wear from two brands, but I'm particularly obsessed with Fleur. They carry little black dresses in one size only. Luckily I was able to find a couple of pieces that fit me. I can't wait to wear them!

I'm a bit out of the target age range for many of the clothes, but I'd recommend stopping by and checking out the local...