Good Beans — Restaurant in Amsterdam

Ok so this is a great (very) little cafe. Consistently good coffee, nice people, there's clearly a great local microcommunity centred on the place, but not in a cliquey kind of way - clearly, there are people living enarby who enjoy being here or dropping by to say hi, and that's wonderful.

HOWEVER I am irrationally enraged by their coffee bean branding. Not the swearing, fine with swearing. But while the basic claim - that speciality coffee is exclusive and elitist is fair enough, literally the only concrete thing being done differently here is swapping a minimalist aesthetic for a vaguely pop arty one. Every other aspect of the product is the same checklist of things every single roaster does. The price (surely the actual reason why specialty coffee is 'exclusive') is as or more expensive than comparable producers. It's also just... not that strong? Like it's fine, will happily drink it, but it's pretty middle of the road stuff strengthwise.

Maybe there are some more substantive differences lurking beneath the branding - they've managed to build a cool space here and I'd happily believe that they're doing some cool things with supply chains or that they're curating their beans to give a more straightforward, fun spectrum of flavours than the sometimes anemic, tea-like stuff you get with high-end beans. But if so, then explain that, rather than using all your words to pretend that using primary colours on your label is revolutionary.

Thank you for coming to...

During my search for a barista shop to find some extra accessories and tools to expand my home set-up I stumbled across Good Beans. Located close to the central station (literally a 7-minute walk) near the always buzzing Haarlemmerstraat, Good Beans is a true gem in Amsterdam for the coffee enthusiasts, (home) baristas or anyone looking for a great cup of coffee or bag of beans!

Cody (the owner) was very welcoming and passionate, recommended me a great coffee, based on my wishes and really came across as a knowledgeable and professional man who turned his passion into his craft!

Not only did the story behind Good Beans, the company values and the great coffee delight me but also the fact that Good Beans offers fresh, fair and locally roasted coffee in sealed and re-usable metal cans. These can be used again and again for your next purchases of the delicious coffees this place offers. It underlines a focus on sustainability which I support fully.

Thank you for your time, and thank you for sharing the story behind Good Beans and your future ambitions and ideas! I’ll definitely stop by again when I am...

Good Beans is about to be your new favourite place. They brew incredible sustainable and ethical coffee and they’re proudly connected to the whole of their supply chains. Chilled vibe, tasty baked goods, fantastic tunes, and curated merch you’ll want to give as gifts but then secretly keep for yourself - beans, socks, totes, the works.

When you arrive at this beautifully designed space you’ll be able to tell right away what an inclusive and dynamic community hub it is. The owners and staff are sincere and warm and the place bubbles with conversation, recommendations, and laughter with new visitors and regulars...