Here's another update to appease Google... so I'll make it a tip to help at-home bean buyers. If you "just want coffee" go for the black label bags at the bottom. All of the flavors you see listed are not added flavors but "tasting notes" that come from the beans themselves based on their locale, soil, etc. The black labels are blended, so they have a nice taste balanced by cost-efficiency. If you want something a little more interesting, go for the red/blue/yellow labels. Those are single origin and have great flavor. Read the tasting notes and think about what sort of aroma and taste you like with your coffee. Chocolate/vanilla and other base notes typically pair better with milk and cream. The berry and floral flavors should be enjoyed without milk/cream as it typically drowns out the nuance. If you need it sweet, add a little sugar (but give it a try without it at least once!). Lastly, if you really want to try some fun coffee, go for the dark blue "Constellation Series." If you aren't grinding your own beans and using single brew methods, the constellation probably isn't worth it, but for those who are... It's a treat.

Google keeps asking for more updates, so here's the latest: they recently started a really interesting membership program. For an initial fee of $500 you get a swanky laser-etched travel mug and free drip, tea, and cold brew for two years. Do the math... if you live/work in the city, the thing would pay for itself by the end of summer. Prevail continues to show Montgomery what good coffee and customer rapport look like.

Update: having lived in the area for nearly a year now, I can say without doubt that this if the best coffee shop for a hundred miles around... Probably even further. Even if you're driving all the way to Birmingham, the shops you'll visit have their various perks, but they all lack consistency, which is something Prevail has in full. The coffee is always good, the beans are always worth getting. The seasonal offerings are delicately balanced to still provide a true coffee experience while celebrating the season. The baristas are friendly and helpful, the food/pastry selection is well-priced, and the beer/wine menu makes for a calm alternative to the bar/club scene.

Former review: A pleasant surprise. If you happen to be in the Montgomery area, this is the place to go. Their Chemex is automatic, so you can expect a decent baseline quality, and their beans--the significant factor after all, have pronounced notes. No bland, bitter coffee here.