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First Watch — Restaurant in North Carolina

Name
First Watch
Description
Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.
Nearby attractions
Richard Ray Park
1200 N Cmns Dr, Jacksonville, NC 28546
Nearby restaurants
Carolina Ale House - Jacksonville
1649 Western Blvd, Jacksonville, NC 28546
MISSION BBQ
1638 Western Blvd, Jacksonville, NC 28546
Panera Bread
1619 Western Blvd, Jacksonville, NC 28546
Bubba's 33
1618 Western Blvd, Jacksonville, NC 28546
Olive Garden Italian Restaurant
1415 Western Blvd, Jacksonville, NC 28546
Lime & Lemon Indian Grill & Bar - Jacksonville
1016 Jacksonville Pkwy, Jacksonville, NC 28546
Starbucks
1654 Western Blvd, Jacksonville, NC 28546
Chick-fil-A
1405 Western Blvd, Jacksonville, NC 28546
Metro Diner
3010 Western Blvd Suite 100 & 200, Jacksonville, NC 28546
Shogun Japanese Steak House
1250 Western Blvd, Jacksonville, NC 28546
Nearby hotels
Hampton Inn & Suites Jacksonville
1032 Hampton Inn Way, Jacksonville, NC 28546
Hilton Garden Inn Jacksonville
1016 Jacksonville Pkwy, Jacksonville, NC 28546
Staybridge Suites Jacksonville-Camp Lejeune Area by IHG
110 Cobia Ct, Jacksonville, NC 28546
Sleep Number
1280 Western Blvd Ste 100, Jacksonville, NC 28546
Courtyard by Marriott Jacksonville
5046 Henderson Dr, Jacksonville, NC 28546
Home2 Suites by Hilton Jacksonville, NC
139 Circuit Ln, Jacksonville, NC 28546
Related posts
Keywords
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First Watch things to do, attractions, restaurants, events info and trip planning
First Watch
United StatesNorth CarolinaFirst Watch

Basic Info

First Watch

1631 Western Blvd Ste 200, Jacksonville, NC 28546, United States
4.6(832)
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Ratings & Description

Info

Cafe chain for health-minded breakfast, brunch & lunch options such as omelets, salads & soups.

attractions: Richard Ray Park, restaurants: Carolina Ale House - Jacksonville, MISSION BBQ, Panera Bread, Bubba's 33, Olive Garden Italian Restaurant, Lime & Lemon Indian Grill & Bar - Jacksonville, Starbucks, Chick-fil-A, Metro Diner, Shogun Japanese Steak House
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Phone
+1 910-239-2086
Website
firstwatch.com

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Featured dishes

View full menu
dish
Cobb Salad
dish
Sweet Honey Pecan Salad
dish
Superfood Kale Salad
dish
Chicken Avocado Chop Salad
dish
Kids Grilled Cheese
dish
Kids French Toast
dish
Kids Half Waffle
dish
Kids Bacon & Egg
dish
Kids Pancake
dish
Kids Granola Bowl
dish
Chickichanga
dish
Elevated Egg Sandwich
dish
Biscuits & Turkey Sausage Gravy With Eggs
dish
Farm Stand Breakfast Tacos
dish
Parma Skillet Hash
dish
Market Hash
dish
Farmhouse Hash
dish
Power Breakfast Quinoa Bowl
dish
Pesto Chicken Quinoa Bowl
dish
BLTE
dish
Veggie Burger
dish
Monterey Club
dish
Market Veggie Sandwich
dish
Baja Turkey Burger
dish
Roast Beef & Havarti Sandwich
dish
Ham & Gruyere Melt
dish
Original Iced Coffee
dish
Mint Mocha Iced Coffee
dish
Honey Caramel Crunch Iced Coffee
dish
Morning Meditation
dish
Purple Haze
dish
Kale Tonic
dish
Tangerine Dream
dish
Traditional
dish
Tri-Fecta
dish
Sunrise Granola Bowl
dish
Power Wrap
dish
AM Superfoods Bowl
dish
Healthy Turkey
dish
Tri-Athlete
dish
Avocado Toast
dish
First Watch Cookbook
dish
Project Sunrise Coffee Tote (96 Oz)
dish
Project Sunrise Retail Coffee
dish
The "Good Morning" Pack (For Four)
dish
House-Made Granola
dish
Loaf Of Whole Grain Artisan Bread
dish
The "Good Morning" Pack (For Two)
dish
Cheesecake Holey Donuts With Nutella®
dish
Million Dollar Bacon
dish
Tangerine Dream
dish
Cinnamon Chip Pancake Breakfast
dish
Double Bacon Parmesan Hash
dish
Carne Asada Breakfast Tacos
dish
1/2 Salad & Soup
dish
1/2 Sandwich & Soup
dish
1/2 Sandwich & Salad
dish
Pork Sausage
dish
Chicken Apple Sausage Patty
dish
Lemon-Dressed Organic Mixed Greens
dish
Turkey Sausage
dish
Side Toast
dish
English Muffin
dish
Biscuits & Gravy
dish
Side One Egg
dish
Side Two Eggs
dish
Gluten-Free Toast
dish
Grab N Go GF Brownie
dish
Freshly Baked Blueberry Muffin
dish
Bob's Red Mill Cheesy Grits
dish
Million Dollar Bacon
dish
Hardwood Smoked Bacon
dish
Fresh, Seasoned Potatoes
dish
Million Dollar Potatoes
dish
Bowl Of Tomato Basil Soup
dish
Grab N Go GF Marshmallow Treat
dish
Smoked Ham
dish
Cup Of Fresh, Seasonal Fruit
dish
Cheesecake Holey Donuts With Nutella®
dish
Bob's Red Mill Buttered Grits
dish
Grab N Go Salted Caramel Cookie
dish
100% Cold Squeezed Orange Juice
dish
Project Sunrise Coffee
dish
Fresh-Brewed Iced Tea
dish
Apple Juice
dish
Oat Milk
dish
Grapefruit Juice
dish
Reduced-Fat Milk
dish
Decaf Coffee
dish
Hot Chocolate
dish
Coca Cola Soft Drinks
dish
Cranberry Juice
dish
Cold Brew Coffee
dish
Chile Chorizo
dish
Frittata Rustica
dish
The Works
dish
Inspired Italian
dish
Bacado
dish
Morning Market Veggie
dish
Smoked Salmon & Roasted Vegetable Frittata
dish
Ham & Gruyere
dish
Two Multigrain Pancakes
dish
Lemon Ricotta Pancakes
dish
French Toast
dish
Multigrain Pancake
dish
Floridian French Toast
dish
Belgian Waffle

Reviews

Nearby attractions of First Watch

Richard Ray Park

Richard Ray Park

Richard Ray Park

4.6

(361)

Open until 9:00 PM
Click for details

Things to do nearby

Monday Munchies: Jacksonville | Foodies + New Friends
Monday Munchies: Jacksonville | Foodies + New Friends
Mon, Dec 8 • 7:00 PM
Gum Branch Road, Jacksonville, NC 28540
View details
VENDORS NEEDED FOR NEW TALK SHOW!
VENDORS NEEDED FOR NEW TALK SHOW!
Thu, Dec 11 • 7:00 PM
Jacksonville, Jacksonville, NC 28540
View details
Powerful Voices Open Mic Show - Live Music, Comedy, Poetry+ More!
Powerful Voices Open Mic Show - Live Music, Comedy, Poetry+ More!
Thu, Dec 11 • 8:00 PM
Jacksonville, Jacksonville, NC 28546
View details

Nearby restaurants of First Watch

Carolina Ale House - Jacksonville

MISSION BBQ

Panera Bread

Bubba's 33

Olive Garden Italian Restaurant

Lime & Lemon Indian Grill & Bar - Jacksonville

Starbucks

Chick-fil-A

Metro Diner

Shogun Japanese Steak House

Carolina Ale House - Jacksonville

Carolina Ale House - Jacksonville

4.1

(1.5K)

Click for details
MISSION BBQ

MISSION BBQ

4.7

(1.2K)

Click for details
Panera Bread

Panera Bread

4.1

(596)

Click for details
Bubba's 33

Bubba's 33

4.6

(369)

Click for details
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Reviews of First Watch

4.6
(832)
avatar
5.0
4y

Let me say, I love the food and atmosphere here. There is one waitress in particular that is incredibly friendly and so helpful (I'll update this review with her name when I catch it next time). Unfortunately, this restaurant has lost stars because of the continuously rude staff at the front desk and the establishments ability to handle increased traffic. On more than one occasion, there has been a shorter brunette working as hostess that was less than friendly and even less helpful. She made me feel uncomfortable when I asked about accommodations for my sons car seat and I haven't returned to dine in since. On the weekends, it's an absolute nightmare trying to get food here. They refuse to take phone orders when it's busy and their online ordering does not allow for substitutions (though they have a comment section). Two weekends in a row I have ordered here and my order was incorrect, but I had waited over an hour for my food so I just accepted it as it was. I can understand being extremely busy, but having a lackluster online interface and refusing to take phone orders will begin to send people to other breakfast options in the area that are much more accommodating and less than a mile away. I've never heard of a restaurant, even tiny mom and pops that get slammed every Sunday morning, refusing to take phone orders. Their suggestion is just to "come in and order". Chances are, if you're trying to order from home, you likely don't have the luxury of coming in to order and then waiting for your food for over an hour to just return home.

As good as the food is, the service (or lack there of), will have me looking for other breakfast options around.

UPDATE: Reached out to below email address as requested. Received a call from the local manager and also received follow up via mail! Has been a pleasant experience since I wrote this...

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avatar
1.0
3y

I will never come to this establishment again!! Yesterday my husband and I decide to start our anniversary out by eating out for breakfast. I suggested First Watch since I know he’s never been. My husband and I arrived around 8 something in the am. When we entered the restaurant there was about 5-6 employees at the front desk ( where they check in customers and seat them). They all looked at my husband and I and then looked away as if they ALL didn’t just see us walk in up to the desk. It was the most awkward few minutes I felt in a very long time. To the point I almost felt dumb for standing there now I’m thinking we obviously seat ourselves because they payed us absolutely no mind! Eventually it got so awkward one of the employees decides to finally do her job and address my husband and I. At this point the disrespect is apparent, the employee asked us “oh just two”, like she had no clue we’ve been standing right in front of them for a while! I asked for a booth and she clearly contemplated on putting us in the farthest back booth ( we still were in a back booth). The customer service was so disgusting at this point my husband completely lost his appetite and ordered nothing but water. I on the other hand was extremely hungry and ordered anyways. I thought maybe it’s not us and they weren’t treating the only BLACK COUPLE in here disrespectfully. But again we were in the back so I clearly could see and hear how they treated every customer ( white customers) that came in after us and the customer service was superb to those customers complete night and day, completely unacceptable!! Our waitress was nice but this is after she seen how disgusted my husband and I were looking at them. She as well was one of the employees that was at the front desk that also looked at my husband and I when we came in and decided to not...

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avatar
1.0
12w

First Watch is one of my favorite breakfast spots because the food is really good. However the service at the this location leaves a lot to be desired. I began to notice that quite often after I was seated no one would come by to take my order. I would have to flag someone down to ask for a server. I began timing the wait which was usually around 6 minutes before I asked for service. Finally, after this happening several times, I asked for a manager and explained the repeated issue. He was very professional and apologetic and agreed the wait time did not meet their expectations. I waited a while before going back but when I did the service was prompt and the service was attentive. However, I went in today and was yet again disappointed. After viewing the menu determining what I wanted, I waited an additional 6 minutes before asking for a manager. I never said what the issue was but when he came to my table he had already been told I had been waiting a while for a server which means other servers noticed but did nothing. He sent a server over to take my over. After that, and over 9 minutes after being seated the server for my table shows up not realizing someone else had been sent over. As I explained to the manager, if this was an isolated incident he wouldn't be hearing from me but it is quite apparent this is an ongoing issue that needs to be addressed. I don't want free food or apologies, just good service. Unfortunately I may have to find a new breakfast spot which is...

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Posts

Summer FayardSummer Fayard
I’ve been here many times. The first few with family for anniversaries and such, and the last few by myself. I’ve included the pictures I remembered to take, but they don’t do the food justice. Every meal is amazing and presented so well. I can safely say that the service and food are consistently great! The restaurant is a little pricey but you get what you pay for, and the line outside the door can attest I’m sure. I absolutely love the seasonal menus, especially the drinks, on one of my last visits I had the watermelon wake up and it was very refreshing. Most recently I got the Shishito brisket hash, and while everything I’ve had was good, this was absolutely phenomenal and everyone should have the chance to try it. If you’re in the area i definitely recommend trying first watch and especially the seasonal menu because it’s usually amazing! Their regular menu is great too! Something else I really like about this place is that they have plenty of options for people with dietary preference or restrictions, and if you want something that isn’t necessarily within your preference or restriction they can usually modify it to fit your needs!
Donielle N.Donielle N.
Our first time eating here, after looking for a breakfast spot other than our usual. We're a family of 6- we have a couple super bland children and a couple more adventurous palettes, and there was something here for everyone. Everything was delicious. You can tell they use good ingredients to prepare their food, and the fruit that was used for a couple of our meals was fantastic. Service was great. We got there around 9:30 a.m. and we didn't have to wait for a table. All staff members were kind & our Server McKenna was fantastic! She was very patient with us as we took a bit to decide what everyone wanted to eat. She made sure drinks stayed full & came back to check on us periodically even though they were clearly busy & she had other tables. Considering the great ingredients used and how great the food was, the price point was very surprising. I was expecting to spend $130-150 for our family of 6... especially as I have a teenager who ordered 2 meals. So needless to say, when our bill came and it was just over $100, I was amazed. We will definitely be back- I think we have a new favorite spot!
kendall powellkendall powell
I’m truly disappointed and Disgusted at the same time! I arrive at this establishment at1:50 they close at 2:30 I was asked if I wanted a booth I said yes and the first table has a little trash under it so I simply ask to move to another and they moved me to the one with LOADS OF TRASH UNDER IT! I said to the waitress Abby so I actually moved because of how filthy the first table was and I know your not serious about seating myself and my 3 year old here and she said “ WE HAVEN'T SWEPT YET” I’m totally confused to why I’m at this table. she proceeds to say well we’ve cleaned and blocked off those other tables and If you “want” I clean this one. This is not a training issue this is their CULTURE! This breeds nothing but bacteria and viral infection!!! Specially with what’s going on in the world right now …. This is Totally unacceptable!! I spoke to the kitchen manager Mark and he apologized offering some type of gratuity but you can’t pay off this type of behavior!
See more posts
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Pet-friendly Hotels in North Carolina

Find a cozy hotel nearby and make it a full experience.

I’ve been here many times. The first few with family for anniversaries and such, and the last few by myself. I’ve included the pictures I remembered to take, but they don’t do the food justice. Every meal is amazing and presented so well. I can safely say that the service and food are consistently great! The restaurant is a little pricey but you get what you pay for, and the line outside the door can attest I’m sure. I absolutely love the seasonal menus, especially the drinks, on one of my last visits I had the watermelon wake up and it was very refreshing. Most recently I got the Shishito brisket hash, and while everything I’ve had was good, this was absolutely phenomenal and everyone should have the chance to try it. If you’re in the area i definitely recommend trying first watch and especially the seasonal menu because it’s usually amazing! Their regular menu is great too! Something else I really like about this place is that they have plenty of options for people with dietary preference or restrictions, and if you want something that isn’t necessarily within your preference or restriction they can usually modify it to fit your needs!
Summer Fayard

Summer Fayard

hotel
Find your stay

Affordable Hotels in North Carolina

Find a cozy hotel nearby and make it a full experience.

Get the Appoverlay
Get the AppOne tap to find yournext favorite spots!
Our first time eating here, after looking for a breakfast spot other than our usual. We're a family of 6- we have a couple super bland children and a couple more adventurous palettes, and there was something here for everyone. Everything was delicious. You can tell they use good ingredients to prepare their food, and the fruit that was used for a couple of our meals was fantastic. Service was great. We got there around 9:30 a.m. and we didn't have to wait for a table. All staff members were kind & our Server McKenna was fantastic! She was very patient with us as we took a bit to decide what everyone wanted to eat. She made sure drinks stayed full & came back to check on us periodically even though they were clearly busy & she had other tables. Considering the great ingredients used and how great the food was, the price point was very surprising. I was expecting to spend $130-150 for our family of 6... especially as I have a teenager who ordered 2 meals. So needless to say, when our bill came and it was just over $100, I was amazed. We will definitely be back- I think we have a new favorite spot!
Donielle N.

Donielle N.

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Find a cozy hotel nearby and make it a full experience.

I’m truly disappointed and Disgusted at the same time! I arrive at this establishment at1:50 they close at 2:30 I was asked if I wanted a booth I said yes and the first table has a little trash under it so I simply ask to move to another and they moved me to the one with LOADS OF TRASH UNDER IT! I said to the waitress Abby so I actually moved because of how filthy the first table was and I know your not serious about seating myself and my 3 year old here and she said “ WE HAVEN'T SWEPT YET” I’m totally confused to why I’m at this table. she proceeds to say well we’ve cleaned and blocked off those other tables and If you “want” I clean this one. This is not a training issue this is their CULTURE! This breeds nothing but bacteria and viral infection!!! Specially with what’s going on in the world right now …. This is Totally unacceptable!! I spoke to the kitchen manager Mark and he apologized offering some type of gratuity but you can’t pay off this type of behavior!
kendall powell

kendall powell

See more posts
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