Mariahilfer Str. — Attraction in Vienna

Mariahilfer Straße is Vienna’s largest and most popular shopping street, stretching from the city center to the Westbahnhof (Western Train Station). It is a bustling, vibrant avenue lined with a wide array of stores, from international brands to local boutiques, offering everything from high fashion to electronics and home goods.

This area is not only a shopping paradise but also a lively social space, as part of the street has been pedestrianized, making it easy to explore on foot. Numerous cafes, bakeries, and restaurants along the street provide opportunities to take a break and enjoy Austrian cuisine or a cup of coffee.

Surrounding Mariahilfer Straße, you’ll find several interesting neighborhoods and cultural spots. At one end of the street, near MuseumsQuartier, are some of Vienna's top art museums, including the Leopold Museum and the Museum of Modern Art. The nearby Naschmarkt is also a popular destination for food lovers, with its bustling market stalls offering fresh produce, international foods, and Austrian specialties.

Further along Mariahilfer Straße, you’ll encounter the lively 6th and 7th districts, which have a younger, more alternative vibe. These areas are known for their trendy cafes, art galleries, and nightlife, giving the street an energetic and modern atmosphere while still retaining the charm...

The inner Mariahilfer Straße is the largest shopping street in Vienna: Hundreds of shops line its length of 1.8 kilometers – from flagship stores to boutiques and supermarkets. For young and old, every style and all price ranges, there are the right offers on Mariahilfer Straße. Trend, art, luxury and everyday life alternate here – across all industries.

Hip restaurants, traditional coffeehouses and fast food chains provide young and old strollers and shoppers with food and drink. Numerous guest gardens and patios promise relaxed shopping breaks especially in summer.

The car-free core zone of the shopping street runs from the Vienna Westbahnhof to the Museumsqartier. The entire Mariahilfer Straße runs from the Inner City to Penzing. The locals often use the term mahu as an abbreviation for...

We love the shopping high streets in Vienna and Mariahilfer is one of the main shopping streets in the old town. The streets are wide & spacious, which are tailored made for pedestrians as they had been vehicle-free since the 1970s. We had a stress-free, relaxing afternoon strolling up & down the streets, and to admire the elegant & well-maintained facades of the buildings on both sides. What makes this place special is that you could see historical marks everywhere. This is definitely one of the best attractions in Vienna, highly...