Enoshima Benzaiten Shopping Street — Attraction in Fujisawa

Enoshima Shopping Street Review – A Charming Blend of Tradition and Coastal Flair

Enoshima’s shopping street is a delightful blend of traditional charm and coastal vibes, offering visitors a unique experience as they wander through its narrow lanes. Located just after crossing the bridge onto Enoshima Island, this bustling pedestrian street is lined with quaint shops, cafés, and eateries, providing the perfect introduction to the island's vibrant atmosphere.

As I strolled through the street, I was immediately struck by the mix of old and new. The traditional shops, many selling local crafts and souvenirs, are a nod to Enoshima’s rich history and cultural heritage. Wooden shop fronts and brightly colored lanterns create a welcoming, almost nostalgic feel, while more modern stores cater to a younger crowd, selling everything from trendy fashion to ocean-themed merchandise. The combination of these different elements gives the shopping street an eclectic yet harmonious vibe, making it a wonderful place to explore.

One of the highlights of the street is its food offerings. Enoshima is known for its fresh seafood, and the shopping street is dotted with small stalls and restaurants serving local specialties. I couldn't resist trying shirasu, a local dish made from tiny whitebait fish, which is a popular treat in the region. Many of the seafood shops offer it served on rice, in soups, or even as a topping for noodles. The freshness and simplicity of the dish were a perfect reflection of the island's coastal identity. In addition to seafood, there are plenty of other snacks to try, such as taiyaki (fish-shaped pastries filled with sweet red bean paste) and soft-serve ice cream, making the street a paradise for food lovers.

The shopping street also has a unique selection of goods that highlight the island’s natural beauty and coastal lifestyle. I found several shops selling items inspired by the sea, such as seashell jewelry, handmade pottery, and ocean-themed home decor. These locally crafted items made for perfect souvenirs, allowing me to take a piece of Enoshima's charm home. There were also plenty of shops offering traditional Japanese goods like fans, kimonos, and handcrafted wooden items, adding to the diverse mix of products available.

What really sets the Enoshima shopping street apart, however, is its lively yet laid-back atmosphere. While it’s busy with tourists and locals alike, there’s no rush or overcrowding. The street retains a relaxed, almost village-like charm, where you can take your time browsing and enjoying the sights. The occasional sound of live music or street performers adds to the lively ambiance, making it a fun place to spend a few hours.

I also appreciated the fact that the street is incredibly walkable. The entire stretch is easy to navigate, with plenty of benches and shaded areas to rest if you need a break. The street gradually leads you toward the Enoshima Shrine, and it’s the perfect place to take a pause before exploring the island’s other attractions.

In conclusion, Enoshima’s shopping street is a must-visit destination for anyone coming to the island. Whether you’re looking to enjoy the local cuisine, shop for unique souvenirs, or simply soak in the atmosphere, the street offers something for everyone. It perfectly captures the essence of Enoshima—combining tradition with the beauty of the sea—and is a great way to experience the island’s...

The shopping street starts at the bottom an uphill slope. There are many shops along this street, selling souvenirs, snacks, cat fashion, etc. We had a random encounter with a squirrel on the street.

This street leads to the shrine on the hill, the Sea Candle, Iwaya Cave, etc. I think it will take at least half a day to explore the whole island. Also, be prepared to climb a lot of steps to reach the other side of the...

Nice place to enjoy the sea view, taking a rest, while enjoying some drinks and snacks. Visited this place several times before Covid-19 outbreak. There used to be a stall selling wasabi ice cream, but when I visited this place again on August 30th 2025, it was not there anymore. Continue walking on the street, and you’ll find the entrance to...