BicCamera Shinjuku East Store is a massive electronics paradise located right next to Shinjuku Station's East Exit, making it incredibly convenient for tourists to visit. The iconic yellow and blue signage is visible from the station, so you won't get lost even in the maze-like Shinjuku area.

This 8-floor megastore is a one-stop destination for all your electronics shopping in Japan. The tax-free counter is easily accessible on the first floor, and the staff at information desks can assist you in multiple languages, including English and Chinese. Remember to bring your passport to qualify for tax-free shopping!

Each floor has a specific focus: cameras and smartphones on lower floors, gaming and entertainment systems in the middle, and home appliances on upper floors. The camera section is particularly impressive, offering everything from affordable point-and-shoot cameras to professional equipment, often at better prices than in other countries. Popular items among tourists include Japanese rice cookers, beauty appliances like hair dryers, gaming consoles, and cutting-edge smartphones.

A major advantage is their excellent warranty and shipping services. They can arrange international shipping for large purchases, and many products come with global warranty coverage. The store also offers convenient mobile payment options including major international credit cards, UnionPay, Alipay, and WeChat Pay.

Shopping tips for international visitors:

• The busiest times are weekends and evenings after 5 PM
• Morning hours (10 AM - noon) are the best for peaceful shopping
• Price tags show both tax-included and tax-free prices
• Most product manuals have English versions available
• Some Japanese domestic products may have voltage compatibility issues, so always check with staff
• The store often runs special promotions for foreign tourists

The store's location next to numerous hotels and the main Shinjuku transport hub makes it perfect for either starting your day of shopping or dropping by just before heading back to your accommodation. There's also a pleasant cafe on the top floor where you can rest and plan your purchases while enjoying a view of the bustling Shinjuku streets below.