The Ausstellungsstrasse location is the museum’s historic home, housed in a 1933 modernist building designed by Adolf Steger and Karl Egender. Situated near Zurich’s main train station, it is both accessible and architecturally significant, representing the ideals of Swiss modernism in its clean lines and functional design. This site focuses on temporary exhibitions that explore design in dialogue with contemporary culture, technology, and society. During my visit, the atmosphere was somewhat disrupted by a large event taking place in the building, which made it harder to fully appreciate the displays. Nevertheless, the “Design of the Future” exhibition stood out as a highlight. It featured interactive installations that invited visitors to imagine how design might shape our lives in the decades ahead, from sustainable materials to digital interfaces. The museum’s renowned poster collection, one of the largest in the world, was also on display, though it was unfortunately difficult to view the Issey Miyake poster exhibition due to the crowded conditions. Despite these challenges, the Ausstellungsstrasse site remains inspiring, offering a balance of historical depth and forward-looking experimentation. It is the most traditional of the three locations, yet it continues to reinvent itself through innovative programming and its role as a cultural...
Read moreWent in there with high expectations as I’ve only heard the best about this museum. The exhibition named “Museum of the Future” must be the most unimaginative and lazy exhibition I have seen in a while.
The exhibition includes a few points where we are supposed to put on headphones and watch a video. Next you enter a room with ipad powered augmented reality experience, unfortunately 8 out of 10 ipads ran out of power, after waiting patiently we finally got a working one just to be disappointed by the absolute basic augmented reality experience. Additional highlights include chatting to an AI, AI generated pictures and watching a chatgpt prompt on the screen. At this point we were so disappointed, it kind of ruined the rest of the experience.
You get 1 star for the film posters, the only thing worth our time.
Also did not expect the swiss classics collection to have moved to a different location, the collection downstairs had impressive craftsmanship but not my cup of tea. That’s on me, could have checked in advance where the swiss...
Read moreNot really worth your time - the main collection is located in a tiny room in the basement where you have to move the metallic drawers to see the exhibits. Top shelf is made to look interactive but alarm goes off even if you get close with a phone to take a picture. The cafeteria is outrageously expensive.
Overall there was a feeling that this museum is not for tourists because nothing was signed in English except e-guide which worked a bit shabby. I was also surprised that they give you a very uncomfortable metal “pin” that you have to wire and put on you, but it is very bizarre. The galleries were not annotated well and made me doubt if any art curation is actually happening in this museum, or simply “everything goes”. Not impressed, not...
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