As a fairly regular visitor to Cadbury world, I have to ask what's happend?

We attended Sat 27th June. 2 adults (1 in wheelchair) and one 5 yr old child.

There's a HUGE difference in this attraction now compared to the countless visits in the past (we have 5 children, the oldest being 29 now, and have visited every year or two for a long time).

The first thing that you note is that on arrival, you don't get a load of chocolate like you used to. Yes it was a mad amount...and we'd have bars of chocolate in the fridge for ages after a visit, but for the kids, a bag with multiple bars of chocolate in ... An experience they don't get normally ... It was part of the magic. But now it's a single solitary bar. And I can't see why they thought that was a good idea.

Moving on, the main walkway with the Incas is unchanged. It's a great set of displays with lots for little ones to be absorbed in.

Further in we enjoyed the story of Cadbury, but was disappointed to find that the hearing loops on the small hologram displays no longer work. So the hearing impaired no longer benefit from this. I was saddened at this.

The two bench stories were as good as ever, especially the wobbly bench in the second story.

When we excited this we had to negotiate a very unpleasant walkway. The access used to be great, but now the wheelchair path is really badly laid out with moveable barriers. The pathway was far too small for a wheelchair and it meant I needed assistance to move each individual post, which meant disturbing the very busy line of walking visitors on the other side of the barriers. I caught my shoulder on a badly placed sign on top of a barrier, and it painfully ripped out a blood glucose monitor in my arm, which then needed to be replaced.

The new ride, that replaces the old animatronic beans ride is the biggest disappointment. It's basically a load of video screens. The magic of the old ride has gone completely. Replaced by screens. It makes you think that the people who now operate Cadbury world don't have a connection to the spirit of the place. Much of the spirit has been lost, along with the yellow and purple pipes.

The attraction then gets cut short. By a massive amount. Lots of the old factory experiences are gone. We found them eventually, later on, but the integrity of the 'factory' visit has gone. There was a small display on a screen of tempering chocolate. But microphone. So it was entirely inaudible. And no thought given to accessibility. So I sat in my chair, at the back of a crowd, looking up at a screen and hearing nothing. It was terrible, and at this point I realised that the experience had let down disabled visitors in a big way. It used to be so much better.

We exited the main section of the visit just over 40 minutes after starting. It felt like we'd been cheated.

Going outside to the next section, I noted the signage for disabled access was poor. After moving to the right I found myself at the top of a large set of steps, so had to back track a fair distance to the ramps. At the top of the ramps there are small signs telling pram users to use the ramps. But the addition of a disabled symbol would be beneficial. We're very tuned in to that symbol and that would save a lot of frustration.

The Bournville experience has had a face lift. Reinstating some of the missed displays that were once in the original factory. But the look far less attractive. It's darker. There's a lot less space for accessibility, and you can see that they are designed to get people to flow more than they are designed to capture imagination.

It just looks plastic. It's a recreation of what once sat in the factory, with the big bright windows, the pipes, the conduits, everything that gave the displays context and authenticity.

The chocolate doodling and tempering was ok, but again, very dark, very 'disneyfied' and crowded. The staff need microphones, or training on making themselves heard.

The only thing that has been saved, and brought our experience up to a decent level was the face painting by the lovely lady.