Di'amore Fine Jewelers — Attraction in Waco

If I could give them a 0 star review, I would. My wife and I met with a sales associate at Di'amore's today; I can't remember her name but she was a mid 30's, heavier-set, blonde-haired woman. My wife explained to the woman that she was wanting to get me a new wedding band because mine no longer fits the way it used to.

The woman proceeds to show my wife several different bands and styles etc. etc., doing sales things as one would expect, however, after my wife chose a band style the sales lady proceeded to try to force my wife to get the ring financed (For those of you that are unfamiliar with the process ill explain it to you how the sales woman did: "You just put like a little bit of money down, and pay the rest off. All you need is 10% payment down and a proper photo ID"). It sounds simple enough, but here is the kicker; my wife showed the woman her OFFICIAL UNITED STATES PASSPORT (which by the way is considered an appropriate form of ID when get loans, alcohol, as a form of ID for police, etc. you get the point). The sales woman proceeds to tell my wife that she would be unable to sell the ring to my wife without a proper form of ID, even though she has just seen my wife's passport. The sales woman then proceeds to demean my wife and condescendingly say to her, "well im sorry I can't take that sweety, i'll call the bank for you honey if you need to talk to them sugar." Needless to say she did not explain why the passport wasn't accepted, didn't explain the stores policy, and DID NOT try to make things right with my wife.

I know that people in jewelry sales work on commission so it surprises me that this woman didn't just take the quick sale but instead pushed financing and the proceeded to treat my wife poorly. Its sad that my wife was unable to purchase a ring from this TERRIBLE place, because they did have some beautiful products. I refuse to ever take my business here. They may have lost a 300$ sale on a men's wedding band, but they also lost my business; which is terrible news for Di'Amore because I buy my wife thousands of dollars of jewelry every year for birthday's, Christmas, valentines, easter, and our anniversary. THEIR LOSS. Shopper BEWARE! Do Not Go Here! I would rather go to another jewelry that is more expensive but at least caters to their customers like any other sales industry.

I think this woman needs to be trained on how to treat people with respect and maybe a manager needs to post that they do not except passports as a photo ID so this never...

Di’amore is really special - Two amazing rings:

a 1.5 ish thicc husky emerald boy clear as the water in your computer’s desktop nature pic, with halo inlay and custom filigree in the setting on both sides. This ring turned into my spouse’s (then fiance’s) personal bodyguard, repelling all lascivious, ill-intentioned would be lothario suitors by at least ten feet

a mokume gane inspired ring, but bc we spent all our money on the wedding, we had to cut costs, so they helped me imitate the swirling alloys of mokune gane but used my my fiancee’s ring fingerprint as the basis for a laser etched pattern in a platinum setting. Inside the ring was also laser etched latin - amor vincit omnia. It ended up being more original/creative and cheaper in cost than what I originally wanted.

Without Di’amore’s guidance/advice, I would have probably made a bunch of typical guy rookie mistakes, overpaying for some tiny but exquisitely “perfectly cut” generic brilliant, and since i was clueless, going with some internet discount vendor and looking at red/black schematics / x rays to convince myself that I wasnt getting hustled.

My spouse (then fiance) loved the ring, and even now and many years later, I occasionally catch her dorkily gazing at it. Like many others, i have klutzed and fumbled my way through married life, with various missteps and mistakes, but this (the rings) were one of the few things I did right and serve as a constant reminder to my spouse of how much I love her and that occasionally, I do come up with a win. Neither of these two rings would have been feasible without the help of Di’amore. I am forever indebted to and grateful...

Several months ago, I got a hint that I’d better pick out a ring I liked because my boyfriend was going to propose. I was totally overwhelmed but made one of the best decisions of my life by walking into DiAmore. I knew next to nothing about diamonds and only had a slight idea of what I wanted. Rachel saw me, the frazzled girl trying to pick out a ring on her lunch break, and swept me into a magical world of trying on engagement rings. She eased my nerves and made me feel so reassured. A few weeks later, the ring I fell in love with was on my finger. Since then, the entire staff at DiAmore has gone above and beyond to make sure my fiancé and I are taken care of. I can say with full confidence that every single person that works there genuinely cares about every customer and their individual needs. They treat everyone like family and go beyond basic customer service and invite you to become their friends. They’re honestly just plain ol’ good people- you want to enjoy their company. Don’t let the beautiful store and dazzling diamonds intimidate you- there’s not an ounce of pretension at DiAmore and I LOVE that. The maintenance on my ring has always been fast and I love that I can trust them with the most precious piece of jewelry I own. Since becoming engaged, I’ve sent multiple friends their way and every single one of their experiences have been impeccable. I am truly so grateful for the entire staff at DiAmore; I’m certain if I’d gone into a larger chain my experience wouldn’t have been nearly as amazing. Whether you’re buying the ring that symbolizes forever or just a birthday gift, DiAmore is undoubtedly your...