H10 Tenerife Playa — Hotel in Puerto de la Cruz

My mum and I came in March 2025 for our third visit...

Staff are friendly and helpful! Especially Fernando (evening indoor bar), Raul (entertainment and activities) and Mercedes (chambermaid).

The access into the hotel is flat and on the ground floor is the main reception, hotel customer representative, indoor bar (which opens around 4/5), stepped and slow sloped access to the outdoor areas which include heated pool, non heated pool and small jacuzzi, outdoor pool bar (open lunch til approx 4), outdoor toilets, privilege sun bathing area, boules pit and gaming area where activities are hosted by the hotel.

The pool bar is an odd one, anyone can get drinks and it's allocated to your room. But the snack food is restricted to all inclusive - which we didn't understand... If you're willing to pay add the bill it to the room?!

The pool bar has a water drinks machine to one side which we used on our second and third stay. This is the only one we've seen and isn't available after it closes.

The pool bar turns into an "Al La Carte" restaurant in the evenings with a select menu which needs to be booked with th customer service rep. We were invited here on our third stay which was all inclusive. The food was absolutely delicious!

The bedrooms are tidy and cleaned well by the maids who came most if not every day. There are different room choice available at different costs no matter how you book your holiday; rooms in "The Tower" don't have balconies, rooms with balcony & pool views and then rooms with balcony & sea views along the front cost more. Not sure what privilege rooms come with.

You get a little set in the bathrooms which includes dental.kit, shower cap, shaving kit, comb and shoe shine. Handy if you've forgotten these simple items.

All rooms come with a safe which I think was €15 for 1 week with a €10 deposit returned at the end of the week.

The restaurant is on the first floor and they recommend you book a time, but this isn't necessary. It has a good variety at breakfast and dinner. My mum is a fussy eater but manages to easily find something every time! There's also a live cooking station which does omelette and fried egg in the morning and a speciality in the evening. There's also a microwave if you want to heat up your meal.

The heated pool has a mobility chair which is amazing! As well as stepped and ladder access. I don't remember a mobility chair being at the non heated pool but I didn't spend alot of time in that.

There's a security man on each day and some evenings. The staff are keen to detail, remembering faces and will follow and challenge people if not recognized. And yes, they escort non residents out of the hotel!

Evening entertainment is hit and miss but something is on every night and I suppose it depends what you're into. It's focused for adults, nothing for children.

Indoor bar service table service, they don't like you going up to the bar. The service is good but would be better if more staff were on shift. The staff that are there work hard and never stop, but it can be hard to get their attention to be served as they're just run off their feet. I'd advise you try to get their attention when you're halfway through your current drink. They also service a small outdoor covered area which is right next to the indoor bar.

The location is brilliant; you get dropped off at the corner supermarket which is not even a 2 minute walk along the flat front. You're straight opposite a small beach that hosts "surf school" and not even a 5 minute walk from the chargeable Martianez pools. Walk to "Old Town" is maybe 20 mins with shops, cafes and restaurants en route. 5 minute walk to the Loro Parque train stop next to McDonalds.

Primor is a few doors up (turn left outside the hotel). Brilliant shop! It's a cheap but good quality shop stocking anything from shower gel to make up to perfume/aftershave, nappies, hair bobbles. It's a mix of the British Superdrug/Boots/Savers/Bodycare. So if you've forgotten any of your toiletries or are after a...

Review of H10 Tenerife Playa – January Stay

We stayed at the H10 Tenerife Playa in Puerto de la Cruz for 12 nights in January on an all-inclusive basis. The hotel is in a fantastic seafront location with easy access to the promenade and local attractions.

Check-in & First Impressions

The check-in process was warm and welcoming, with a complimentary glass of cava on arrival. The staff were friendly and helpful, though the process could have been a little more streamlined.

Room (Double Sea View)

We stayed in a Double Sea View Room on the eighth floor (Room 810). The room was bright, clean, and well-equipped, with a comfortable bed, good air conditioning, and plenty of charging points. The balcony was small but had a lovely sea view, though lower floors may have obstructed views due to mature trees. The bathroom was spotless, and the shower had great water pressure.

A couple of minor downsides—the wardrobe was quite small for a long stay, and the safe used an old-fashioned key rather than a modern keypad system.

A great feature was the wristband, which doubled as a room key and could also be used for charging purchases to the room. No more lost key cards!

Food & Drink

The hotel has two restaurants: • El Drago (Main Buffet Restaurant) – a good variety of food, with themed nights (Asian and Mexican were particularly good). The seating area offers great sea views. • El Lagar (Pool Bar & À La Carte Restaurant) – a casual lunch spot by day, turning into an à la carte restaurant in the evening. The food here was excellent and offered a quieter, more relaxed dining experience compared to the buffet.

There are two bars: a pool bar (open until 5pm) and the main hotel bar (open until midnight). Drinks selection was extensive, and service was friendly and efficient.

Facilities & Entertainment • Entertainment Lounge – a mix of live singers, acrobats, and flamenco performances. Some shows were better than others, but overall, evening entertainment was decent. • Daytime activities – aqua aerobics, table tennis, darts, archery, and pétanque. • Pool area – two pools, including one heated, plus a small hot tub and a toddler pool. A large solarium offers extra sunbathing space. • Gym & Spa – a small gym with great coastal views and a spa with a sauna and massage treatments (extra charge).

Location

One of the best things about this hotel is the location. It’s right on the seafront, within walking distance to the town centre, local restaurants, and shops. The Lago Martiánez lido is nearby, offering safer seawater swimming for €5.

For day trips, we recommend visiting: • La Orotava – a charming historic town just 10 minutes away by taxi. • Santa Cruz de Tenerife – a great day trip, easily accessible by bus (45 mins). Visit on market day (Sunday) for a bustling experience.

Overall Verdict

✅ Pros: ✔ Great seafront location ✔ Comfortable, well-equipped rooms (especially on higher floors) ✔ Good food & drink options ✔ Friendly staff & service ✔ Entertainment & activities for a relaxed stay

❌ Cons: ✖ Wardrobe space in the room could be bigger ✖ Key-operated safe instead of a modern digital one ✖ Some sunbeds shaded at times due to surrounding trees

Would we stay again? Yes, definitely. Despite a few small niggles, the friendly atmosphere, location, and overall experience make this a great option for those looking to explore the north of Tenerife.

📌 Want to see more? Search for “H10 Tenerife Playa Review Cledwyn on Tour” on YouTube for a full video review...

We visited end of January 2021 just for one night to go to Loro parque, but that was cancelled last minute so we ended up just coming here and spend the night at the hotel and the morning in Puerto de la Cruz. We chose dinner and breakfast included.

The good:

The nice staff The sound of the waves from our room at the 8th floor The willingness to be helpful to me as a coeliac, they served wonderful gluten free bread at breakfast and dinner. Great service. Comfortable bed, especially after they put a topper on our bed to make it a queen sized instead of two single beds. We slept really well.

The bad:

The cleanliness. There was dust everywhere in our room. No privacy on the balcony, you can hear your neighbors really well. The fact that there's no parking close. Either you park by the muelle (Parking Europa) and pay 15€ for a day pass or you park up by Mercadona, which is 35€ per day. Absolutely ridiculous, this really must be sorted out and fast. We were told that many free parkings around the hotel clear up after hours, but absolutely not, this didn't happen. I can't even imagine how chaotic this must become during high season. The dinner. The salmon was of grey colour and had more bones in it than any low quality fish. It was served with very disappointing steamed vegetables. Water wasn't even included in dinner and we ended up paying like 5€ for a coke and a water. Felt like a slap in the face considering how disgusting the food was. Due to covid everything was served at your table, but should I have seen the food before being served it, I would have walked out and demanded the money back. Really it was that bad. The breakfast was a little bit better but still a disappointment to find automatic coffee machines instead of someone serving you the hot drink. Yup, the kind you will find in a two star resort. No heating! They had to bring blankets and a portable heater to our room. Very small bathroom and water splashes everywhere, despite the door cabin being closed when taking a shower. Don't ask me how that worked. No functioning ventilation in the bathroom makes the room very stuffy after taking a shower. No kettle or coffee machine in the room. I've only ever experienced that once before. Very small room.

All and all, this cannot be a four star hotel. It's pretty run down. Everything from flaking paints on furniture to ripped carpets in some places. The art in the room just seemed very out of place, like a cheap airport hotel. But I guess that's better than the white concrete walls.

Considering the fantastic location of this place, if I could, I would perform these actions to make this a superb hotel: Create a parking ASAP. Start with a few rooms and redecorate them ASAP. Toss out the wall and make a few exclusive suites. Hire a decorator to hit that exclusive feel. Continue with the rest of the rooms. Honestly, even just changing the walls into wall papers would make a huge difference. Get some nice quality furniture to make them last longer. Change the chef ASAP (or the manager that approves such poor quality to be severed to their guests). Focus on good quality food and redecorate the restaurants. The only one opened during covid was just .. Blank. No colours, no decoration, no plants, no curtains to make it cosy, no candles. It felt like a hospital restaurant rather than a four star hotel restaurant.

We won't be back but I truly wish you the best of the best in...