Acne Studios Norrmalmstorg — Local services in Stockholm

It’s a good store but when you walk in and all of the staff are staring hunched over their phones it detracts from, what should be, a shopping experience. Unless this was a live colab with banksy and the staff. Reduced 2 stars for this. It’s a major pet peeve.

The designs are great, making some subtly bold choices which I really appreciate over more loud and aggressive styles. This gains 2 points.

The comfort area of examining the products with the staff is probably fine for H&M but not what I expected from what is an aiming towards high fashion, especially when you find defects in 3 products and the staff has moved away to again stare at a phone. I love hearing the stories of the products and the brand history as well as the innovations but…. Nada. They were attentive when asked but I have to push for engagement. This drops another star.

Unfortunate as it’s a brand I respect but the experience and the staff made a major dent in...

This was the location of one of the biggest events there where in Sweden in 1973; the Norrmalmstorg robbery of Kreditsparbanken. The robbery took part during five days in August and there was several hostages, mostly younger women. In the end the robbers where caught at the location, but Clark Olofsson claimed he managed to bring a significant amount of money from the robbery.

The robbery has given name to the Stockholm syndrome, a condition where hostages forms a bond with their captors as a survival strategy.

Perhaps not so much about Acne, but some trivia about the location if you find yourself bored at...

The brand / concept doesn’t need explaining. I came in here looking to buy a pair of jeans. Got pretty cold customer service, no hello / smile, felt like I wasn’t welcome. Basically snotty atmosphere. Left feeling off put by acne brand and almost deciding to shop elsewhere.

I went to the store around the corner at PK Huset and got incredible, friendly, personable customer service that was worlds apart.

Unless you’re looking for very seasonal / statement items don’t waste your time on this location and check out PK Huset...