Superdrug — Local services in Birmingham

Discriminatory Treatment at Superdrug Store

I am writing to express my profound disappointment and concern regarding the discriminatory behaviour I encountered at one of your Superdrug branches. My recent visit was distressing, as I was subjected to what I perceived as racial profiling and blatant disregard by members of your store team.

From the moment I entered the store, one of the sales assistants persistently stared at me, creating a hostile and uncomfortable environment—as though I were under suspicion. Such behaviour is deeply offensive and suggests an assumption based solely on my appearance. I would like to firmly remind your team that being a person of colour does not equate to being untrustworthy. I am a skilled worker in this country, contributing to the economy and paying taxes, just like any other citizen.

Furthermore, when I politely requested assistance in accessing a lipstick that was difficult to retrieve, another member of staff responded dismissively and rudely, saying: “If you can’t take it, I also can’t.” Her tone was condescending and unhelpful. I question whether such a response would have been given to a white customer. The contrast in treatment suggests a disturbing lack of professional training and a possible bias that needs to be urgently addressed.

I have worked hard to build a life here, overcoming many challenges. I expected better from a well-established brand like Superdrug, which I believed to stand for inclusivity and fairness.

I sincerely hope your organisation takes this matter seriously. I urge you to conduct a review of the customer service standards at this particular store and to offer proper training in anti-discrimination and cultural sensitivity.

Thank...

I went to this superdrug today with my sister & we wear the hijab. this girl with blonde hair goes by the name keira was so rude, so disrespectful and she also refused to serve me, the dirty looks she was giving blatantly shows her disrespect towards me as a hijabi woman. they kept trying to send me and my sister and mom back in the queue when they knew we already came from the queue??? on top of that the keira girl said next please so we could then pay however she proceeded to go help someone else when she was meant to be serving at the till. she then had the audacity to refuse to serve us and sent someone else over to serve us?? this store is disgusting and that KEIRA girl needs to be fired and ousted. she is giving superdrug a bad name. so rude so disrespectful. do not go to this superdrug....

Popped in for a makeup re stock after visiting another Superdrug which couldn’t help. I was struggling to find the brand of powder I always use as the front of the packaging rubbed off. I was convinced it was another brand so I was looking for some time. The lovely staff member literally knew which one it was after I showed her a picture i had of just the back of the powder! She literally said that’s the rimmel one and picked it up for me!

I was so shocked and impressed. I don’t even know how she managed to know right away after just looking at a picture. She was amazing! I have been looking for this for so long! The lady was a short English lady who was wearing glasses! Sorry I didn’t ask for your name. Thanks so...