Benjamin Pollock's Toyshop — Local services in London

Benjamin Pollock’s Toy Shop is an absolute treasure tucked away in the heart of Covent Garden—a true gem that feels like stepping into a magical world where nostalgia, imagination, and craftsmanship come to life. I can’t recommend this place enough, whether you’re a local, a tourist, or simply someone who appreciates the charm of traditional toys and storytelling.

From the moment you walk in, you’re met with a sense of wonder. The shop is beautifully curated, filled with character and history. It’s not your average toy store—it’s more like a miniature museum of theatrical toys, paper theatres, puppets, shadow boxes, and beautifully designed figurines that evoke the charm of another era. Every shelf holds something delightful, from hand-crafted marionettes and paper cut-outs to vintage-style postcards and storybooks.

What makes this shop so special isn’t just the products (though they are incredible in themselves) but the atmosphere. It’s quiet, whimsical, and full of soul—perfect for browsing slowly and taking in the artistry of the items. Each toy seems to tell its own story. The paper theatres, in particular, are unlike anything you’ll find elsewhere. They’re intricate, detailed, and so full of charm that they appeal to children and adults alike.

The staff are friendly, knowledgeable, and clearly passionate about the shop’s heritage. They’re more than happy to explain the history behind the toys or help you choose something special, whether you’re buying for a child, a collector, or simply treating yourself to something unique. You can tell there’s real love and care behind the way the shop is run.

What I also love is that Benjamin Pollock’s feels timeless. In a world of mass-produced plastic toys and flashy branding, this shop offers something slower, more meaningful—an experience that celebrates storytelling, imagination, and handmade artistry. It’s a place that stays with you long after you leave.

Whether you’re hunting for a thoughtful gift, introducing a child to traditional toys, or reliving your own childhood memories, this shop is an absolute must-visit. Every time I go, I leave feeling inspired and uplifted. A magical corner of London that deserves all the praise...

I have always wanted to visit and finally made it on this trip to London from the US...Absolutely worth the visit. A unique toy shop, especially for those who love theatre and paper creations. I bought more than I planned to because I couldn't resist! Many theatre kits are between £10-£30 with some higher priced items for theatrical devotees and lower priced items for those just looking for a curious card or souvenir. A couple of my purchases (a Vivaldi, Victorian style hand-crank music box and a wooden Commedia puppet theatre) already look right at home beneath my Christmas tree...If you love theatre and puppetry, this is definitely a shop to see. You won't find any "typical" toys, but rather a collection of imaginative kits and creations meant to inspire...

A beautiful toy shop with a wonderful selection! I took my two and a half year old daughter with me — the last time we went, she was too young to enjoy it! Whilst she was exploring the shop and really enjoying the toys, an attendant stopped her from playing with the toys - even though we were in a children’s toy shop obviously there to buy toys. I would say that whilst this is a lovely toy shop, it is not a child friendly toy shop!! We still bought toys so the day wasn’t a complete waste - we left with a jack-in-the-box and a Paddington Bear as well as a beautiful flat card that assembles into a Benjamin Pollocks toy shop, but major let down that they don’t want children to play...