Jade Allen Boutique — Local services in Capitola

I was born and raised in Santa Cruz and unfortunately have never been able to shop local for cute clothing! I either have to make the trek over the hill or order online. Jade Allen boutique has changed all of that for me! Anytime I’m going on vacation or have any event I go to Jade and they always have everything I need! All of the newest trends are in the store and I get introduced to new amazing designers every time I go in there! I have been shopping there for five years now. Every time I go to any big department stores like Neiman Marcus or Bloomingdale’s a lot of times I come out with nothing. But every time I go into Jade I want everything in that store! The owner, Sonya, is the sweetest person and every single girl that works there is amazing! They always give me their honest opinion and always make me feel right at home! I get tons of compliments anytime I wear anything from Jade Allen!...

The personal service at Jade Allen cannot be beat. Sonya (the owner) and her sales team take genuine interest in their customers which make them a pleasure to work with. They are all talented at outfitting their clients, and the inventory of clothing that they have to work with is top quality and timeless. I have been shopping at Jade Allen since it first opened in Capitola, and now I enjoy the convenience of the Aptos location. It is a special boutique with all the...

Hands down my favorite clothing boutique in Santa Cruz! Every detail is accounted for, from the store design, the warm and helpful team of stylists, and the curated brands that are constantly rotating with timeless pieces. It's not just about the clothes, it's about enjoying the personalized shopping experience. Highly recommend stopping in to find your new favorite capsule wardrobe pieces or stunning dress for a...