Diamonds Direct Columbus — Local services in Columbus

I recently bought a ring from Ellen at Diamonds Direct on Polaris, and I would like to share a little bit about the experience my fiancé and I had to help the next person who wants to buy a wedding ring but may not know where to start. Don't worry. I got you.

My Fiancé and I went into this process with very little knowledge about engagements rings. Because of this, we were nervous going into it because I did not want to deal with pushy salespeople or deal with upselling. Good news, at Diamonds Direct this could not be farther from the truth.

Overall, this was an amazing experience from start to finish. The first time my Fiancé and I went into the store it was, low-key, overwhelming. We did our research online, but there are levels to this. :-) We sat down, drank a glass of wine, and started talking with Ellen. Right out of the gate this experience felt very VIP'ish'. Strong start, right? Ellen was patient and answered every question that we had (and we had a lot). We got the feeling very quickly that this process is going to be very different than we anticipated, in a good way.

Once she finished explaining the process and identified what we wanted, we started looking at the rings. Ellen asked thoughtful questions and showed us specific things that we would ask for, AND things that she thought we would like. If I were reading this, I would be concerned if this is the moment where she starts bringing out more expensive rings and trying to upsell us. Not the case. This is the part where we learned more about various types of rings, manufacturers, and the purpose behind why different rings are made the way they are. This is perfect because we want to know that we are making a smart decision and the right one. She is good at reading people. There were plenty of times when I wanted to speak with my fiancé, and she would immediately ask us if we wanted to chat alone for a moment to talk through our choices. At one point I asked her to "get out of my head". :-)

In the end, it took 2 different visits and a lot of soul searching to make our final decision about which ring to go with. We went into this knowing very little about wedding rings. We walked out with the most amazing ring, and the confidence that there is no other ring in the world that we want, no other place to buy it, and no other person we would want to guide us through the process.

Ellen, you are amazing, and we...

I am absolutely thrilled to share my exceptional experience with Ellen Moretti at the jewelry store. From the moment my fiancé and I stepped into the store, she made our engagement ring and wedding band shopping journey an unforgettable one. Ellen's knowledge, patience, and genuine passion for her craft truly set her apart.

Throughout the entire process, Ellen exhibited a level of attentiveness that made us feel like her top priority. She took the time to understand our preferences, style, and budget before presenting us with a selection of rings that perfectly matched our desires. What impressed us the most was her ability to strike the ideal balance between offering guidance and allowing us to make our own decisions. Never once did we feel pressured or rushed into making a choice.

Ellen's extensive expertise in jewelry and gemstones was evident as she walked us through the various options available. She provided valuable insights into the quality and craftsmanship of each piece, ensuring that we made an informed decision. Moreover, her genuine enthusiasm for helping couples find their dream rings made the entire experience joyful and memorable.

Her patience was truly commendable. We must have tried on dozens of rings, and not once did she display even a hint of impatience. Instead, Ellen was always eager to present new options and answer any questions we had. It was evident that she took immense pleasure in helping us find the perfect rings to symbolize our love and commitment.

With Ellen's guidance, we found the most exquisite engagement ring and wedding bands that exceeded our expectations. The craftsmanship and attention to detail were outstanding, and we are confident that these rings will be cherished heirlooms for generations to come.

In conclusion, I cannot praise Ellen Moretti enough for her outstanding service and expertise. She made the process of choosing engagement and wedding rings an enjoyable and stress-free experience. If you're in search of a professional, knowledgeable, and patient jewelry expert, look no further than Ellen Moretti. She truly goes above and beyond to ensure her clients find the rings of their dreams. Thank you, Ellen, for being an integral part of...

My boyfriend and I went to Diamonds Direct after hearing an advertisement for them on 97.1 the Fan and we were starting to look for Engagement rings and wedding rings as he wanted to make sure that I picked out something that I really loved. We spent time with Heidi that day and I can tell you that she was the most informative representative we met with that day across the different stores that we went to. She was very knowledgeable and even though we had tried to do our homework beforehand about diamonds, she made a confusing topic seem much easier to understand. She took the time to listen to our budget and to find us a ring that fit into and maximized our budget across the board for my tastes. For example, she explained how the proper cut of a diamond can make a smaller carat diamond look bigger in size so that you save money and still have a beautiful ring. After we had found one that we really liked she did not pressure us into doing anything that day, she wrote us a quote of a price for the ring and matching band and when we told her we wanted to look around at other places just to do our homework about what else was out there she did not try to convince us otherwise. In fact, she actually encouraged us to go search around Columbus to any other place we wanted. She said she was confident we would find our way back to them and she was not wrong. What surprised me the most is going into some of the other prominent stores in the area, when we had told them we had been to Diamonds Direct, none of the other representatives even tried to explain to us why we should buy from them instead of Diamonds Direct, none of them had anything to say about why their product or experience was superior and this surprised me quite a bit! Needless to say, Heidi found us a beautiful diamond and a beautiful setting and got us set up with the engagement ring and wedding bands for him and myself all in one visit. It was a wonderful experience and I would recommend Diamonds Direct to anyone looking for jewelry...