Safa Jewelers — Local services in Edison

Not only are they highly professional, but they're all very personable as well.

I had gone to Safa Jewlers primarily because it was a jewelery store in the mall that seemed a bit more diverse with all of the brands they carry that all of the other jewelry stores within the mall do not offer.

During my visit, it didn't take very long for me to know that Safa was where I wanted to go to place a custom order. Both, Moe and Emad, the owners, went above and beyond, making sure that everything I wanted only exceeded my expectations. They kept in constant contact with me throughout the entire process, and were nothing but a true pleasure to work with.

If you come across Safa Jewlers anywhere, I would encourage you to at the very least go in and have a conversation with any one of their staff members. They're all highly knowledgeable and strive to ensure that the customer has only a positive experience with them. You will never want to go anywhere else.

I Because of them exceeding my expectations, working with me throughout the entire process of making the custom order, and being so knowledgeable yet personable at the same time, I will never go anywhere else for any kind of jewelry or watches that I need...

I’m not looking to get employees in trouble, personally hoping this can help in training. The watch selection this store has is one of the best in the area. Every time I’ve gone to the store and one of the owners were there, I’ve gotten incredible service. The 2 times I showed up and the owners were not, the people working there look completely bored and uninterested. It’s the second time I arrived there where I wasn’t acknowledged, just an empty store with 2 people 1 not getting out of their seat, the other not saying a word standing still behind the display. it actually made me slightly uncomfortable. I am a watch collector, and when I go to watch stores looking around talking to salespeople that want to make money, I tend to be introduced to some great watches, and even if I’m not buying that day, once the research is done, and I’m sold on the watch, I’m usually back and buying from that store. I’ve been in sales and service for over 30 years. My suggestion is talk! Strike up a conversation, simply ask me if I’m looking for anything in particular, ask me if there is anything I’d like to see. Silence in an empty store is not a...

I purchased a watch from Safa as a gift. I worked with a lovely young woman named Tehrim. The experience was quick and pleasant. Once I made clear that I was prepared to purchase immediately if offered a fair deal, I received what I believe to be a very fair price on the watch without any haggling. Based on my research, the price offered was about 5% higher than the best price I could reasonably have hoped to negotiate had I really put the time into it and gone from store to store. Given that they offered such a fair price immediately, I did not even bother haggling beyond that. I figured what they saved me in time more than paid for the difference. They were also very accommodating with a few requests I made because the watch was a gift. I chose the store because they carry a watch brand that many other locations do not carry, and that is the watch brand I wanted to purchase. They are a little far from my home. So, I don’t know how often I will make it there myself unless shopping for a less common brand. But I would not hesitate to recommend this...