Diamonds Direct Jacksonville — Local services in Jacksonville

My fiancé and I were looking for the perfect ring. We started looking online and were soon led to visit Diamonds Direct. We met with a young man by the name Kirill Shipun. Kirill had amazing customer service skills. I have taught customer service/ guest relations classes in the past and was the General Manager for several hotel properties so my immediate instinct is to analyze customers service skills in any company I deal with. Kirill was amazing in every way. He was extremely professional, attentive, knowledgeable, patient, eager, and his main objective was us, the customer. This is a quality that only a few people genuinely possess. The gallery was very busy and not once was his attention redirected. I threw every possible thing I could at him just to test him and he never wavered. There are 3 important words that a customer never wants to hear and that is…I Don’t Know. And my question to my staff would always be Why Don’t You Know and Did you research the answer for the guest? Let me tell you... Kirill knew the answer to about 95% of everything I asked and the 5% that he didn’t know his reply was… hold on let me find out and that he did! We wanted a particular diamond and it was virtually impossible to get even close to something similar. His boss Kelly Flahardy came over and the two of them promised they would find something that I would absolutely fall in love with. Kelly created sheer magic. He is amazing! He found a diamond better than the one I wanted and walked us through the process from start to finish. Kelly and Kirill are a major asset to this company without a doubt. And from now on when I think of Diamonds Direct I will think of those two. Executives, owners…instill in your staff that you can have the best business on earth, but if you lack customer service…serving the customer… you have nothing! Your business is only as good as the people you have running it… and Kirill Shipun and Kelly Flahardy are your best bet! What an amazing experience I had. We will never forget you...

I recently had the pleasure of purchasing an engagement ring from the jewelry store, and I must say that the experience was nothing short of outstanding. Not only did I find the perfect ring, but the salesman, Kirill, made the entire process seamless and enjoyable.

When I walked into the store, I was greeted by Kirill, who was warm, friendly, and incredibly knowledgeable. He took the time to understand my needs and preferences, and helped me navigate the vast selection of engagement rings available. He listened carefully to my requirements and provided excellent suggestions and recommendations based on his expertise.

One of the things that impressed me most about Kirill was his attention to detail. He ensured that the ring I chose was of the highest quality and met all of my expectations. He provided me with detailed information about the diamonds, including their cut, clarity, and carat weight, so I could make an informed decision.

Throughout the process, Kirill was patient and understanding, never once pressuring me to make a decision. Instead, he took the time to answer all of my questions and provide me with the information I needed to make the right choice.

In the end, I found the perfect engagement ring for my partner, and I know she will be thrilled when she sees it. The quality of the ring is exceptional, and it was reasonably priced for the high quality of the diamond.

Overall, I can't recommend Kirill and this jewelry store enough. If you're in the market for an engagement ring, Kirill is the salesman you want to work with. His knowledge, expertise, and attention to detail are second to none, and he made the entire process enjoyable and stress-free. Thank you, Kirill, for helping me find the...

It is so strange to me that this place has such good reviews. I have friends that rave about this place but I've been here twice now and will not be purchasing anything. The first time I came in on a busy Saturday, I worked with someone who showed me something I didn't ask for, seemed apathetic throughout our conversation, and then never followed up with us. I decided to try again at a less busy time and give them the benefit of the doubt.

The second time, I had high expectations but was still not impressed. I told the gentleman I was working with that we did not have a good experience the first time in the store, and he didn't even really acknowledge the lack of follow up or say anything more than that it's a "learning experience" for that sales associate. He proceeded to show me a few diamonds and I felt like he was "talking at me" the whole time, not talking to me. Turns out when he gave me his card at the end that he is the general manager lol.

I actually thought they had a large diamond inventory as their marketing suggests but they didn't have what I was looking for at all. One thing I was looking for was a more rare diamond shape, so I totally understand that they didn't have that. But they also didn't have any round diamonds in a pretty standard carat weight that they could show me. They can pull it in from another store but asked for a $2,000-3,000 deposit, compared to a direct competitor where we looked that only requires a $500 deposit to bring in additional inventory. This is a "big box" retail store experience, nothing special, nothing genuine. Overall, a disappointing two experiences and we will not make a...