FARM Rio Flagship Store — Local services in New York

The brand has wonderfully colorful and printed items. The staff is friendly.

However, I recently came into store to purchase a dress I had been eyeing online that was out of stock. They did take my number down and alerted me when my size came into the store- I was super grateful for that. It was a really hot day and I wanted to ship my item instead of sneaking a shopping bag into work- this was my mistake. I had no idea that if you buy something and pay for it in store, they will not be shipping that item you have in your hands. Instead they wait to see if the warehouse can fulfill it. Fast forward to a month later, I still had not received my item or new communication, so I contacted the store and customer service multiple times. My item was finally fulfilled, just took about 5 weeks and no communication. Had I known, I would have taken the dress with me. I am just surprised that this was not communicated prior- if it wasn't fulfilled, when would I get my money back? I already paid in store weeks prior.

Lastly, when I complained to the store manager, nothing could / would be done for my inconvenience of paying for a full priced dress and receiving it over a month later. Luckily, I contacted online customer service and they provided me with a small gift card instead of a price adjustment. At least it was acknowledged that this was handled poorly, I'm just disappointed that it was handled from the corporate side instead of the flagship boutique. I myself have been a flagship boutique manager, and I would have never handled it this way. Two stars because the product is still beautiful and packaged well. Rating is reflection on poor communication and resolving...

If I could I would give 0 stars. A Deeply Disappointing Experience at Farm Rio SoHo.

As a long-time fan and customer of Farm Rio — a Brazilian who has supported the brand since well before it gained international fame — I never imagined I’d feel so unwelcome in a store that should represent the warmth and vibrancy of our culture.

Today, on a sweltering day in NYC, I walked into the Farm Rio Soho store with my dog, hoping to browse and maybe treat myself to something familiar. Instead, I was met with cold, judgmental stares from the staff — like I didn’t belong there. It was a jarring, uncomfortable experience that left me truly hurt.

For a brand that was born from Brazilian roots — from the joy, the colors, the community — the Soho store felt like a pretentious, disconnected version of everything Farm Rio stands for. There was none of the kindness or welcoming energy I’ve always associated with the brand back home in Rio.

Honestly, I’d rather wait until I visit family in Brazil at the end of the year and shop where the service still reflects the friendly, vibrant spirit we’re known for. Or even buy from Anthropologie, where the experience, at the very least, doesn’t make you feel out of place.

I’ve spent years proudly wearing Farm Rio, but after today, I will never return to the Soho store. If this is what the brand is becoming outside of Brazil, it’s lost something essential. Very...

A recent visit to Farm Rio's LA location left me questioning their commitment to customer service and experience.

A system error resulted in a confirmed credit card payment not reflecting on their end, preventing me from taking my purchase despite spending over an hour trying clothes on (it was my last day in LA and I live abroad).

While technical difficulties happen, the lack of a solution was unacceptable. Staff took my information but offered no follow-up until I proactively contacted them several times. To make matters worse, their demeanour was dismissive, rude and they offered no apology for the inconvenience.

Farm Rio prides itself on high-quality products, but this experience fell far short of that standard. A brand of this caliber deserves a point-of-sale system that functions smoothly and staff trained to handle unexpected situations professionally and proactively. This review serves as a warning to potential customers and a call to action for Farm Rio to improve their in-store experience, especially for international customers with...