Blue Nile — Local services in Orlando

I am writing to formally express my deep dissatisfaction with the experience I’ve had with Blue Nile, which has not only caused tremendous frustration but has also left me without a gift for a significant occasion—my 20th wedding anniversary.

I placed an order on March 6th for an engagement-style ring featuring a sapphire center stone. As a first-time customer, I was initially impressed with the ease of the order process and was pleased to receive confirmation that the ring would be delivered by March 24th.

However, March 24th came and went with no ring, no communication, and no update on the status of my order. I contacted customer service on March 25th, only to be told that the sapphire had been chipped during the ring-making process. I was disappointed, but more so frustrated that no one had proactively reached out to inform me of this issue. I was then instructed to select a new stone—which I did, even though it was more expensive than the original.

I was later informed that the new ring would not ship until April 10th—the day of my anniversary—which obviously meant it would not arrive in time. Despite the fact that this delay was due to Blue Nile’s error, I was told there was no way to expedite the shipping. Over the course of this ordeal, I’ve spoken to no fewer than six representatives, none of whom have provided a resolution or even meaningful assistance.

At one point, it was suggested the ring could be shipped to me in New York City on April 9th to arrive on the 10th. I agreed, only to find that I was being charged additional fees due to New York tax differences. Given the multiple service failures, I would have expected Blue Nile to waive such fees or offer a courtesy discount—neither of which occurred.

As of now, not only do I still not have the ring, but I’ve also just been informed that the sapphire installed in the replacement ring was incorrect. This level of oversight and lack of quality control is unacceptable for any company—especially one that markets itself as a trusted name in fine jewelry.

To say I am disappointed is an understatement. Thanks to Blue Nile’s repeated errors and lack of customer service, I now have nothing to give my wife on our 20th anniversary. I hope this feedback will prompt serious internal review and action, both for the sake of future customers and the...

I would give this 0 stars if it were an option. My fiancé and I had an appointment at 1:15 to look at wedding bands at the Blue Nile at Mall at Millenia. The customer service was so terrible we left 5 minutes into the appointment. Our sales associate immediately seemed bored to be helping us. I looked at 4 rings and after trying on each one, she would rudely ask “So do you like it? Do you want to order it?”. If I said anything remotely ambiguous about what my preference was, she would abruptly ask “Well what do you like?”. This was our first time even looking at wedding bands and we were looking forward to the experience of actually shopping and weighing our choices. We were fully prepared to leave with rings if we found something we loved. Unfortunately, the experience was so terrible I was over it very quickly and just wanted to leave the store as soon as possible. She had the same scathing attitude towards my fiancé while he tried on a couple rings and didn’t even have anything other than a size 10 so nothing even fit his ring finger. While we tried on the rings, she would read off the price on her iPad and again ask if we were ready to order something. For a piece of jewelry that we plan to wear for the rest of our lives, the experience was the antithesis of intimate and genuine.

The sad thing is, my engagement ring is Blue Nile and I’m in love with it. We wanted to stay with the same company for our bands but we left with such sour dispositions that I have no desire to ever buy a piece of jewelry from Blue Nile again. Luckily, there was a Tiffany & Co. at that mall as well and we decided to peruse their rings on the way out. Our sale associate there was patient and didn’t give off the vibes of a bored, mediocre sales person. Maybe consider sending your sales people to Tiffany’s so they can get a lesson in exceptional customer service because whatever we experienced today at Blue Nile was not it!!!!

The...

UPDATED REVIEW

Extremely Disappointed – Poor Service and Response Time

We had high hopes when we chose Blue Nile for something as important as our engagement ring, but unfortunately, our experience has been nothing short of a nightmare.

After receiving a ring with an engraving error (a mistake made by Blue Nile), we contacted customer service to resolve the issue. Days passed with no response, and despite multiple attempts to reach out, we were left feeling ignored and unimportant as customers. It was incredibly frustrating to have to chase them down for a response, which added unnecessary stress during what should have been a joyful time for us.

To make matters worse, we discovered a higher-quality diamond elsewhere for $3,000 less. When we brought this to Blue Nile’s attention, the resolution offered was an insulting $200 credit—not nearly enough to address the inconvenience or the significant price difference.

We are heartbroken and deeply disappointed that we had to return the ring after such a poor experience. We expected so much more from a company that promotes itself as a leader in the industry. Needless to say, we will not be recommending Blue Nile to anyone.

*Original Review * My experience purchasing an engagement ring from Blue Nile at was exceptional! Christina, who helped us through the process, was incredibly kind, knowledgeable, and never made us feel pressured. She guided us every step of the way, ensuring we made an informed decision without any rush. Thanks to her expertise and support, we found a stunning ring that I know my soon-to-be fiancé will absolutely love. I couldn't be happier with the entire experience and highly recommend visiting Christina at Blue Nile for anyone in search of the...