Natural Selection Furniture — Local services in Santa Cruz

I recently purchased a new sectional sofa from Natural Selection and couldn’t be more happy! I had been searching for a sofa for over a year and had stopped in the store a few times to peruse. I tend to struggle with decision making when it comes to custom furniture (size, fabric, etc). Connor saw my struggle and mentioned that they offered home design services for a VERY REASONALBE fee…I jumped at the opportunity and he was at my home the next morning! I was so impressed with his eye for design and understanding of space and esthetics. Within an hour, we had designed my sofa! I have purchased other pieces of furniture from Natural Selection over the years and have always had such a positive experience. Customer service is unmatched. Both Connor and his mom, Laurie, were so friendly, patient and helpful… just great people, overall, and a local family. I highly recommend...

This is a very beautiful furniture store! They have an amazing selection of high-quality, unique, timeless, and stylish pieces. I totally loved the furniture and would have loved to buy even more...

Connor helped me during my visit and was super friendly and supportive. I bought a gorgeous table and two chairs – the quality is outstanding, and I even received a small discount on the chairs due to minor imperfections.

When we realized the pieces didn’t fit in my car, he even offered to drop them off at my place after closing, which was incredibly helpful and especially kind.

Thank you so much again – I’ll definitely be back and highly recommend this place to anyone looking for beautiful furniture and...

We bought our sofa bed here about a month ago! Great quality and super staff! Even let us borrow the dolly to get our sofa in the elevator at our apt! More affordable than other regular stinky-chemical...