RUSE — Local services in Town of Hempstead

RUSE is changing the game! I have been shopping the online store since before the storefront opened because I love the clothing so much. The new store has a fun, young vibe and is clean and organized. The racks are replenished constantly with of-the-minute trends at affordable prices.

The owner, Jess, is a truly talented fashion curator and goes above and beyond to give her customers the best experience possible. She -for example- has provided impromptu styling services and suggestions every time I have visited. She gives her honest opinion and has never tried to oversell me.

I am so happy this place exists and can’t wait to see it stick around for...

Well, visiting from out of state ( ALASKA)!, I needed to do a little shopping for a September Garden wedding in California. Upon arriving, the owner greeted me… And I told her I did not think I was going to find what I needed as a lovely items looked quite youthful… After responding, “ let me think a minute.” She pulled a lovely Floral knit maxi dress with large pink and orange blossoms. I’ve loved it immediately but doubted it was going to work with my 65-year-old body. What a pleasant surprise it fit perfectly and looked fantastic. Oh how I love shopping in small owner managed boutiques!!! Nice to support a young woman’s...

The owner of Shop Ruse was extremely accommodating and so sweet!! She gave me her honest opinion on how each piece of clothing looked on me and didn’t just tell me everything looked good so I would buy more! I walked in not knowing what to wear to a vineyard this past weekend and I walked out with an entire outfit! She took her time herself to look through each rack and gave me stuff that I didn’t think looked good together but did! While I was trying on my clothes I overheard her also doing the same thing for another customer. Highly...