Natural Ice Cream, Naturals, is an Indian ice cream brand owned by Mangalore-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984. Starting with around 10 flavours, today Natural Ice Cream has 125 flavour options, of which 20 are offered throughout the year. The set of flavours change according to seasons. Some of the seasonal flavors include litchi, fig, jackfruit, Muskmelon and watermelon. A custard apple flavor is also purveyed by the brand. The chain recorded a retail turnover of ₹300 crore in the financial year 2020, up from ₹115 crores in 2015. The ice creams are manufactured by Kamaths Ourtimes Ice Creams and retailed by its subsidiary company Kamaths Natural Retail Pvt. Ltd. The 2017 rebranding effort, which established the ‘Taste the Original’ tagline, was aimed at setting it apart from similar named brands popping up. Natural Ice Cream, also known as Naturals, is a popular Indian ice cream brand that was founded by Raghunandan Srinivas Kamath in 1984. The brand started with a modest range of 10 flavors, but now offers 125 flavor options, out of which 20 are available throughout the year, while the others change according to the seasons. The brand has gained popularity for its unique and unconventional flavōrs, such as litchi, fig, jackfruit, Muskmelon, watermelon, and custard apple. These flavors are made with natural ingredients and are free from preservatives and artificial colors. Natural Ice Cream is owned by Kamaths Ourtimes Ice Creams Pvt. Ltd., which is based in Mangalore. The ice creams are manufactured by Kamaths Ourtimes Ice Creams and are retailed by its subsidiary company, Kamaths Natural Retail Pvt. Ltd. In the financial year 2020, the brand recorded a retail turnover of ₹300 crore, which is a significant increase from ₹115 crores in 2015. In 2017, the brand underwent a rebranding effort to differentiate itself from other similarly named brands. The new tagline, "Taste the Original," was introduced to highlight the brand's commitment to using natural ingredients and creating unique flavors that set it apart from its...
Read moreMy recent visit to Naturals Ice Cream Parlour near Marine Drive (Jyoti Sadan, Netaji Subhash Road, opposite Marine Plaza) was nothing short of spectacular! Tucked along Mumbai’s iconic coastline, this parlour is a gem for anyone craving a sweet escape. The moment I stepped in, the warm, inviting ambiance and the tantalizing aroma of fresh ice cream set the stage for a memorable experience.I started with their signature Tender Coconut flavor, and it was a revelation—silky, creamy, and studded with real coconut pieces that added a delightful texture. Next, I tried the Sitaphal (custard apple), which was a perfect balance of natural sweetness and fruity richness, capturing the essence of the fruit flawlessly. I couldn’t resist sampling their seasonal Mango flavor, and it was like biting into a ripe, juicy Alphonso—pure summer in a scoop! Naturals’ commitment to using fresh, high-quality ingredients shines through in every bite, with no artificial aftertaste or overwhelming sweetness.The staff deserves a special shoutout for their warmth and patience. They happily let me try multiple flavors before deciding, offering insights into what makes each one special. Their enthusiasm for the ice cream made the experience even more enjoyable. The parlour itself is spotless, with a simple yet charming setup that feels cozy despite the bustling Marine Drive location. Service was quick, even with a small crowd, and the prices (around ₹80-100 per scoop) are incredibly reasonable for the premium quality.What makes this spot truly magical is its proximity to Marine Drive. Grabbing a cone and strolling along the promenade as the sea breeze hits and the sun dips below the horizon is an unbeatable Mumbai experience. Whether you’re a local or a tourist, this Naturals outlet is a must-visit. Their seasonal fruit flavors, like Chikkoo and Jackfruit, are on my list for next time, and I’m already counting down the days! If you’re looking for authentic, flavorful ice cream in a prime location, this place is perfection. Naturals, you’ve...
Read moreI really wasn’t aware of all the hype until I went in and read all the boards that they had displayed. Honesty, all I knew was that they had all natural ice creams in fruit flavours. What I didn’t know was that they have a number of imitators! I guess they really want to claim they are THE ORIGINAL Naturals, as ‘Original’ was the word I could read everywhere!
Next thing that blew me away was the sheer variety of flavours. From the regular Mango, Strawberry to the very rare and unheard of Sharifa, Mulberry, Chikoo, Watermelon, Tender Coconut, and, hold your breath, Jackfruit! But they do not have a Vanilla..boohoo.
Taste: The most important parameter! I tasted quite a few flavours – Cranberry, Raspberry, Blueberry, Tender Coconut, Roast Almond – before buying my scoop. I quite liked their unusual tasting ice cream. It was unlike any I have ever tasted in my life! The taste is really milky and smooth..unlike the regular ice cream which are loaded with a lot of synthetic flavours. Naturals ice cream completely lacked the base vanilla aroma that every ice cream in India has. I believe they do not add any chemical colors as well, since none of their ice creams had scintillating colors, they seemed really natural in appearance. I bought Tender Coconut and Blueberry in their waffle cone
At Rs 55 and Rs 60 respectively and + Rs 10 each for the waffle. The scoop was a generous sized, real value for money quantity. Tender coconut is one of their most popular flavours, and as per their hoardings, one that they invented. This was a creamy white colored ice cream with shredded tender coconut mixed in. Very unusual, and I found it quite hearty and tasty. Might not be a favourite for everyone, so I recommend that you do taste...
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