Smoke Town — Restaurant in Seoul

If you’re looking for a Korean version of Texas bbq, this place is great. If you’re looking for authentic Texas bbq, it’s not.

Atmosphere: It’s cute and clean. They have some faux cactus and have some Americana decor, but it misses the mark for the down-home look you’d expect. There is a nice playlist playing in the background with mostly country music (e.g. George Strait, Alan Jackson, etc) but mixed in with some songs that don’t quite fit (e.g. Beatles, Neil Diamond).

Drinks: There are quite a few things offered and some nice Bourbons like Buffalo Trace and Woodford Reserve. Their tap beers were nothing I’d ever heard of but were ok. Only a couple of the bottled beers were American and none Texan. They have sweet tea and they aren’t joking when they say sweet. You can barely taste the tea for all the sugar.

Food: They have a lot of the right items listed (alas, no mac ‘n’ cheese). The potato salad is nice and is well seasoned with nice chunks of potato that are not overly mushy. The bread is buttery and fluffy. However, I was disappointed by everything else. Although the beans weren’t bad, they were too sweet (possibly brown sugar added?). The pickles are sweet rather than dill. There are no raw onions and the pickled onions are also sweet. All of the bbq sauces are sweet. I don’t generally go for the mustard bbq sauce, but it was the best of the offerings. The meat tastes like they used liquid smoke rather than actually smoking the meat. There was what looked like a bark on the brisket, but it tasted more like a seasoning crust rather than a true bark. The sausage was also lack luster. Overall, it wasn’t terrible, but it also didn’t live up to the hype from...

Smoke Town in Itaewon is one of those rare finds where location, flavor, and soul come together perfectly. Tucked away just off the main road in Jun Artville, this spot offers a quiet retreat from the usual chaos of Itaewon. The interior feels like a relaxed, modern BBQ joint you’d stumble upon in Austin—clean, spacious, and subtly decorated with just enough grit to hint at its smoky specialties.

What really sets Smoke Town apart is the food. Their burgers are built on house-made bread that’s slightly crisp on the outside and pillowy inside, hugging a juicy patty that’s full of flavor. The standout though? Their western-style sausage—smoked just right, with a balance of spice, salt, and rich meatiness. It’s clear that every item is made with care, not just thrown together like in most fast joints. The sides, like coleslaw and baked beans, feel like they came from someone’s home kitchen, not a chain.

The story behind Smoke Town makes the experience even more meaningful. Originally known in Pyeongtaek for real Texas-style BBQ, the founders brought their slow-smoked passion to Seoul, maintaining the same dedication to quality. It’s not a flashy place—it doesn’t need to be. It lets the food and the smoke speak. If you're craving genuine comfort food with character, Smoke Town deserves a place on your...

Good American BBQ for a reasonable price. Usuals aside, I suggest the sausage. It's unique - just good.. Super nice staff as well! *Remembering I forgot to rate this place after the last time I was here, I gave the above review before the food arrived this time around. That said, I recant the "usuals aside" comment. The brisket was immensely flavorful, as was the pulled pork and man-n-cheese balls. The potato salad was dang good as well. I'd suggest, based on the mac-n-cheese balls, that they have regular mac. I'd also suggest never putting sauce on a sandwich that way people can taste the quality meats before they decide to put whatever sauce they choose.. I'd DEFINITELY...