We come to WI once in a while mostly visiting the Public Market and especially St Paul's. Since we live in downtown Chicago, unless the food is worth it we won't make the drive. We decided to give this place a try after visiting the Public Market and seeing the high ratings with over 8000 reviews. It is not easy to find old school frozen custard places these days unless you are out in the sticks. We didn't make it the first time around since it was a hot day and the line was out onto the street, but we made it the second time around. There was no wait on the custard side so it was quick. This review is for the frozen custard only, not sure about the burgers and other foods but burgers are just burgers, fries are just fries. What makes frozen custard different from ice cream is just the egg yolk, which gives the richer, thicker and creamier texture. This place does it nicely, but no wow factor whatsoever. There are only 2 standard flavors (vanilla and chocolate) plus the flavors of the day, butter pecan and cherry cycle, 4 flavors total. I guess you just have to come on a different day for the more exotic flavors like Red Velvet Oreo. The limitation is a big minus for me, probably also explains why there was no wait that day, maybe. Compare to the Jeni's in Chicago (and can be purchased in groceries stores and even Target), this is no comparison in my opinion. It is just same old boring frozen custard and definitely won't be part of the trip, but the portion is huge, single scope is probably equavalent to half a pin, no joke, and for $3 plus only, but you get what you pay for... 😂