Joe Coffee Company: W 68th St — Restaurant in New York

Joe Coffee. I’ve found a sense of community, and home, at the location on 68th and Columbus.

I’ll run through the operational stuff first.

Food: The vegan peanut butter cookies are phenomenal. It can be a challenge for me to sit in the shop without having one of the cookies. There’s a new cookie available featuring dark chocolate and cherries. Also a great cookie! Friends have really enjoyed trying other things on the menu, especially the scones and the breakfast tacos.

Drinks: I’m usually a pretty consistent, simple drink person. So: The espresso is always a great option. I’ll occasionally do a cortado – and it’s always been a great option. Joe Coffee has a bi-annual drink competition for their staff. It’s a very cool experience to see the staff-created drinks that are placed on the menu. But beyond that, I really appreciate the energy, passion, and creativity that folks put into designing drinks. It’s a unique energy, especially at the location on 68th and Columbus.

So, that’s the food and the drinks. Coffee and snacks are widely available across the city. What sets Joe Coffee apart?

It’s the people.

I’ve had so many great conversations and shared laughs with the team – and the regulars - at Joe on 68th/Columbus. The conversations and the laughs are the signs of a sense of a strong, warm, and welcoming community at 68th and Columbus. It starts with Chrystal, multi-unit manager. She brings an incredible amount of experience, expertise, and insight to her stores. She’s brought a team of stellar people into the location on 68th and Columbus. Chrystal’s experience and strong sense on culture shows in the warmth and welcoming feeling that’s always present at the 68th and Columbus location. This has such a profound impact in a place like New York.

The team at 68th and Columbus is operationally excellent – the drinks are always good, and the team is great for recommendations if I want to try something new. But it’s the sense of community that keeps me so happy to be at the shop. You can teach skills, but you truly can’t teach personality – especially the genuine, great personalities at Joe on 68th...

One of the most popular local roaster in town. They have 21 cafés serving coffee and selling coffee beans. A very accessible choice for home barista.

＊ Latte w/ Oat Milk ＊ Chai Latte My very first time drinking coffee in notNeutral white cups as the LA-based latte mug brand isn’t popular in my hometown. It fits incredibly with Joe’s coffee. Beautiful milk foam, and the latte art was lovely which enlightens my day. The latte wasn’t massively impressive, but definitely worth returning if I am at somewhere nearby.

＊ Blueberry Crumb Muffin Their pastry really surprised me - the thick streusel layers were dusted with icing sugar. It was well moisturized but wasn’t too sweet or oily. The cinnamon flavor was slightly dominating though. I wish there were more blueberries as its taste was almost invisible.

Worth...

This was legitimately one of the best cappuccinos I've ever had. I drink coffee at least twice a day and espresso is usually involved in one of those beverages. A big problem in the United States is over roasting beans to the point where they're burnt in flavor - I'm looking at you, Starbucks and the movement you started! LOL I was very pleased to find that the first sip was so rich and smooth. It was so good we turned around and asked them about their coffee beans. The barista informed us that yes, they do not over roast their beans.

I don't know how their pour over/drip coffee is, but the care given to create the perfect cappuccino was a refreshing sight as the coffee movement continues to lean toward...