Virsa Collections — Attraction in Artesia

I drove all the way from San Diego to visit Virsa Collections and I’d do it again in a heartbeat. This is so much more than a jewelry store, you walk out feeling like a Queen. It’s a space where heritage, beauty, and individuality are deeply honored, where modern South Asian women feel seen, powerful, and celebrated.

From the moment I walked in, aunty treated me like family. Her energy is warm, her eye for detail is unmatched, and her collection? Jaw-dropping. I found the most gorgeous jhumkas~ luxurious, intentional pieces without the crazy markup you’d expect elsewhere.

As an American woman of Kashmiri descent, I want jewelry that reflects my story. That’s exactly what I found. One-of-a-kind, custom pieces made with real rubies. No two are alike. The craftsmanship is rare.

Aunty isn’t just selling jewelry. She’s preserving culture, uplifting women, and creating something sacred with every piece. Whether you’re shopping for a wedding, a special event, or just want to feel like that girl, this is the spot.

This jewelry doesn’t just change how you look—it transforms how you feel. It reconnects you to your roots and affirms who you’re becoming. That’s the kind of beauty aunty is keeping alive. Modern. Rooted. Unapologetic.

Support this woman-owned gem. Leave with something unforgettable. Step into the world a little more radiant, a little more grounded, and...

I had a great experience shopping at VIRSA, a Pakistani clothing store, for my wife! The designs of the jewelry and clothes are incredibly elegant, perfect for special events & everyday wear. The fabric quality is excellent, and the prices are very reasonable for the value you get. What stood out to me was how humble and welcoming the owner is. She took the time to explain everything and made sure I found exactly what I was looking for. Highly recommend this place if you're looking for stylish, traditional outfits with...

Virsa Collections is absolutely amazing! Their Pakistani clothing and jewelry are top quality, elegant, beautifully designed, and perfect for any occasion. The owner is super friendly and helpful, and the store has such a warm and welcoming vibe. I got so many compliments on my outfit and jewelry! Highly recommend Virsa Collections to anyone looking for authentic, stylish Pakistani attire and...