ALO — Attraction in Orlando

I wanted to take a moment to share my personal experience at ALO’s recent color launch event—Macadamia on May 18th—especially after reading a review that didn’t reflect what I had. I was also invited, as many other Access clients were, and found the event to be well-organized and welcoming. From the moment I arrived, I was greeted warmly and asked my name, which the employee confirmed from a guest list. Ursula was the staff member that help me. She was friendly, offered assistance, and were more than happy to help with sizes and styling suggestions. The manager asked me how was everything, asked me about the new color and styles. The atmosphere felt vibrant and energetic, and I really enjoyed being part of the excitement around the new color drop. While it wasn’t a red-carpet affair, it was clear that the store made a thoughtful effort to create a fun and engaging experience for the ALO community. I had a great time browsing, trying on pieces, and yes—shopping! I left with a few beautiful items that I’m thrilled about.

I’ve attended several of these color release events before, and I truly appreciate that ALO opens them to the public while still offering invited guests the exclusive opportunity to preview the new collection before it becomes available more broadly. That balance of access and exclusivity has always been part of the charm. It’s also worth noting that ALO typically showcases new color launches in a dedicated section, separate from the main floor inventory. If a guest didn’t realize that mixing the new launch with existing collections is discouraged, it might reflect a misunderstanding of how these events are curated. While every opinion is valid, claiming deeper knowledge of the brand while missing that key detail felt a little inconsistent.

Overall, my experience was overwhelmingly positive. I always have a good experience at ALO Millenia Store with staff members and the managers. I appreciate how ALO continues to bring its community together through these events and delivers not just quality products, but also thoughtful, enjoyable in-store experiences.

As a final note, it’s worth remembering that the ALO Millenia store is located in the Mall at Millenia in Orlando—a city known for tourism. This means the store sees a wide variety of visitors from around the world. At times, the mall might seem quiet, and at others, the store can be quite busy. This dynamic is part of what makes the location unique and reflective of the global reach ALO as a brand continues to build. That said, in my experience, the staff members and managers have always been polite, knowledgeable, and attentive regardless of how...

Review: I went to Alo to see if they would honor the 15% off code advertised online (spoiler: they don’t) and to try items in-store. The fitting room line was too long, so I ordered online with the code and chose same-day pickup. The order was ready within an hour, which was convenient.

At Alo, sizing was inconsistent—I needed to size up in almost everything. When I went to the store to exchange an online order purchased with the 15% off code, I was told I’d have to pay full price instead of being allowed a simple even exchange for size. That was the deal breaker.

Product notes:

Airlift set: Bra inserts too thin to cover; not acceptable at this price point (Lululemon does better). Shorts were basically the same quality as Fabletics except for a shinier finish.

Heart set pants: Fabric was hot and thick, fit oddly (tight in legs, wide at hips), seemed better for cold weather or a very specific body type.

Customer service was mixed: the desk associate was polite and informative, but the floor staff was disengaged—no offer to start a fitting room or assist with sizes.

Update: I later received a $100 gift card after an online order never shipped for over a month. I gave it to my mother, who purchased shoes online that didn’t fit. When she tried to exchange them for a different size, she was also told she couldn’t because they had been bought with a discount code—even though it was an even exchange.

Between my experience and hers, Alo’s policies feel rigid and unfair. I’ve had to return everything due to poor fit, and my mother couldn’t even swap sizes on shoes. With competitors like Fabletics and Lululemon offering better fits, friendlier policies, and more value, Alo just isn’t worth the hassle.

The Fabletics Difference (Mall at Millenia): When I walked just down the hall to Fabletics, the experience couldn’t have been more different. I was greeted warmly, there was no wait for fitting rooms, and the staff was attentive. I bought three outfits for $100 with their subscription pricing, and I’ve gotten tons of compliments already. Maybe the quality isn’t quite as high as Alo, but honestly, it’s hardly noticeable—especially when you’re working out multiple times a week and need 5–10 outfits.

Fabletics also partners with big names like the Kardashians and Becky G, so styles are on-trend. I highly recommend walking to the other end of the mall and trying Fabletics for yourself. Just compare the experience and products side by side—it can’t hurt, and it might save you money, stress, and...

Extremely Disappointed – Unprofessional Event and Poor Customer Service

I was invited to the store for the launch of the new color of the month for May. The email invitation clearly stated that this would be a private event, where guests would have access to stylists to help with outfit selections and the opportunity to view the color before the general public. Unfortunately, the experience was anything but exclusive or well-organized.

First of all, the event did not start on time. Many of us arrived promptly, only to wait around with no guidance or acknowledgment. Even worse, none of the sales associates paid any attention to the invited guests—myself included. Most of us were dressed in Alo pieces, showing support and brand loyalty, and not even a single positive comment or gesture of welcome was made. While that could be overlooked, the real issue was the complete lack of customer service.

The staff was unengaged, unprofessional, and clearly untrained. It was shocking to see how little they knew about the brand or even their own inventory. I had to chase down employees just to ask basic questions, and when I did manage to speak to someone, they were either rude, dismissive, or just completely uninformed. They couldn’t provide any helpful details about product availability or even navigate the brand’s own website. It was painfully obvious they simply didn’t care.

To make matters worse, the new color was presented in the most uninspired way possible—hung poorly on a few racks with no attention to styling or display. It didn’t highlight the pieces or generate any excitement to shop.

Overall, this so-called “event” was a huge letdown. The lack of professionalism, enthusiasm, and basic courtesy from the staff was unacceptable, especially for a brand like Alo that prides itself on luxury and quality. This experience was a complete disappointment and honestly makes me rethink supporting the brand. When a company charges premium prices, the customer experience should reflect that value and this one...