NIKE — Local services in Shanghai

I was super impressed with this Nike Innovation Centre near People's Square. It is 4 storeys big, with a Sneakers Lab upstairs, many fancy experiential setups all around the store, and an interactive step-on panel that allows you to test the shoes via some in-store experiences.

What's impressive is the fact that this place deeply encompasses the true value of the New Retail, concept where you're here to shop, but also and more importantly to shop smartly and uniquely vs an ecommerce experience.

The many exhibits, some tell you more about the building and researching process, others allow you to have a session with the coaches and trainers stationed there to get a pair specially for yourself.

The interactive step-on panel was the mind-blowing one. As a Nike member, you're able to try on their latest shoe, and do soccer drills in the form of a game, to win points and be on the leaderboard that rotates every day during the marketing period.

Very well...

The Nike store on Nanjing Road in Shanghai is a must-visit for sports and sneaker fans! Spanning multiple floors, the store is packed with innovative experiences, like a Sneakers Lab and interactive features that make shopping fun and unique. I was blown away by the step-on panel that lets you test shoes through in-store games—it’s a mix of shopping and play!

The staff were super friendly and knowledgeable, helping me find the perfect fit. Whether you’re hunting for the latest styles or just want to explore the cool setups, this store offers more than just shopping. Perfect for anyone who loves a mix of tech and fashion! Don’t miss it if you’re...

Only 2 in the world, and this store is the #001 . Located at the famous Nanjing pedestrian shopping area. Easy to find because it huge store. Theres 4 floor you can explore here. On the 4th floor, you can make a customized Nike shoes (only painting/accesories, not the material). All the staffs are very helpful, some can not speak english very well. Their special merchandises is at the 1st floor. And you can get the nike gift card by 200rmb top...