Almaas Diamonds — Local services in London

The worst experience I've ever had with any establishment.

My fiancée and I came here because we were looking for wedding rings and liked one of the styles on display. During our initial consultation they gave us a price to make a copy of the ring. The next time we visited they told us that price is impossible. They promised us everything would be exactly how we wanted it - we wanted the same style ring as the one on display and they said that's no problem. So we paid the deposit after agreeing a price.

Upon collection of the ring, it looked nothing like the ring on display. At that moment they told us that it's not possible to make the same ring and that's the best they can do. Of course they told us this after taking our money, when previously they said it's not a problem at all. They didn't apologise and tried to defend themselves multiple times. They eventually said they'd make another ring by the end of the week, and we went through in detail everything that's wrong with the current ring.

I hear nothing from them. I call back the week later on Monday, someone tells me that it should be ready to collect and someone will call me back the same day. No one calls back. I call again on Tuesday and they say the same thing. Then someone calls me back later and says no work has even started on the ring and the workshop doesn't know what they need to do! At this point there's under a week left before we fly abroad for our wedding! And also the person on the phone asked me AGAIN what was wrong with the ring they made because clearly there's no communication whatsoever within this company and there's no notes left behind. So I had to explain again over the phone for an hour. She then says she understands and she'll make it.

1 hour later she calls back and said making this ring is impossible...WHAT?! You can imagine how angry I was. She then offers that she'll take the ring we saw on display and modify that, which obviously we don't want. So after loads of arguing, she said she'll try to make it. When I told her I want to compare it to the display ring when I come to see it, she says no you can't because the display ring is broken and has been thrown away...the same ring which she said she'll give to us 5 minutes ago. Caught her in a lie.

In the end the ring was ready for collection merely hours before our flight for our wedding. When we came to collect it, they tried to say how they've done us a massive favour and tried to spin it like we're so happy. I cannot put into words the stress and frustration Almaas diamonds put us through before our wedding. While some of the staff here are better than others, some of the excuses and the way they handle problems is atrocious. Sometimes one of the staff will give one excuse, and then later one of their colleagues will give a completely different excuse which undermines what the previous person said. For example one said the errors in the ring are because the ring is made by a machine, while the other person said the errors are because the ring is hand made. They were contradicting each other constantly. They clearly just make things up as they go along. And the communication among themselves is absolutely abysmal. Not a single proper apology from anyone. To rub salt into the wounds, they asked I pay in cash to pay the remainder when I never once agreed to that. And then made me feel guilty for paying by card.

I get angry just thinking about this awful company and I recommend you stay well away. If you're looking for a ring, there are plenty of other shops on this street that will serve you better with less stress. I had a much more pleasant experience when purchasing an engagement ring from a different shop nearby. The staff at Almaas promise you everything and then take your money. After that there's no level of professionalism. I highly regret...

I'm reviewing the experience me and my partner had in this shop. Even though my wedding ring turned out nice at the end (although still not 100% what was initially agreed on), the negative experience was so overpowering that it prompts 1 star from me. Maybe this shop is fine for people who want a basic ring as they can't really mess that up I guess, but I wouldn't recommend it if you want something more elaborate (although I don't think what I asked was that elaborate considering they had a similar ring in the shop and they said it's a simple job for them). Also, if you want to avoid feeling high levels of anger and frustration before your wedding (as if planning a wedding isn't already stressful enough) I wouldn't risk going to this shop. While some staff are nice, there are some that literally promise you the world, take your down payment, but then can't deliver what was agreed at the end. I don't believe anything they say in that shop. The excuses they come up with about why the ring that was agreed at first cannot be made at the end, or why it is taking a lot longer than promised, are just so frustrating. They need to have better communication with whoever is making their rings because clearly there is no communication with the shop and the ring makers if they first made us a ring that was completely different from what was agreed, and later, after agreeing to try to make another ring more close to what we wanted, told us that the ring was impossible to make.. by which point it was too late to get a ring from another shop because the wedding date was close. At the end (after sooo much frustration) we got a ring close to what was agreed, at which point they tried to put words into our mouth about how much we love it, and also implied that they did us a favour by making the ring look almost like what we initially wanted. I can't stand people who talk soo much rubbish and over promise. Also, just to note, there was no apology whatsoever at any point when they messed up, and they didn't take responsibility for any messup on their part, only arrogant excuses- a sign of bad customer service.. I would 100% choose another ring shop and even pay more if I could swap the stress that this shop caused me for a more...

Last and only time I wrote a bad review on Google was 7 years ago; this to show you how bad this place is. I’m now sparing my precious time out of my busy wedding prep season to save YOU thousands of pounds. This place needs to be avoided at all costs. I’m surprised it’s in operation and in what was once reputed a prestigious location.

My family and I got 6 rings from there and mine turned out to be faulty within only 6 months from purchase! One of the diamond stones fell out. This is very rare to happen given the premium-ness of such products, even if lab-grown. Nonetheless the surprise, I called and went to Almaas for repair and they tried to charge me for this. Ironically, initially they give you a 1 year warranty and then they try to rip you off of their own faulty products. When I verbally disputed the repairing charge, I was ‘bullied’ by the man who first sold us the rings, and told me: “you live in a fairytale if you think these rings have no faults”. Yes, if I’m paying a whole salary for a ring, you need to make sure I’m living in a fairlytale. The fact that they don’t even know diamonds and diamond rings equal to providing a fairytale-like experience (universal for most girls and women), that alone should leave you questioning their business. Anyway, when I mentioned I’d leave a bad review for the HORRIBLE (I repeat, HORRIBLE) customer service and insulting treatment, I was threatened they’d get legal involved. There were other people in the room including, I believe the owner or some sort of manager (ginger-looking guy), who did not even bother apologising or rectifying up until I’ve asked them to. This shop is nothing but a money-making factory and a SCAM. PLEASE AVOID.

Please trust any bad or 1 star reviews you see on this shop as they’re accurate and truthful. It will save you time, money, energy, and hassle. I’d happily give my ring back and get a refund but I’m so traumatised by the whole experience that I’d rather not step foot in there again. If you’re looking for a diamond ring, I suggest you go to Beaversbrook or any other retailers out there who will give you a time-worthy customer experience and product aftercare. Or you can try researching for regulated and legitimate stores in...